French retailers cut Grand Theft Auto 6 to about €60 versus the €79.99 recommended price, competing until Amazon's discounted stock ran out.
French retailers are quietly knifing each other over Grand Theft Auto VI, and French buyers are cleaning up.
The recommended price in France is €79.99, which is standard. However, several retailers dropped the Standard Edition to around €60 to steal each other's customers. Amazon France later matched the cut, and then, later on, ran out of physical copies to sell.
So basically the next Grand Theft Auto is currently around twenty euros cheaper in France than the price Rockstar Games suggested, and people are buying it fast enough to clear the shelves of a box that does not even contain a disc.
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What's worse is that GTA 6 cannot sell out. Not really. The thing Amazon France ran out of is a cardboard box with a download code inside it. There is no factory somewhere stamping discs that might not keep up with demand, because there is no disc. What Amazon exhausted was its allocation of a cheap deal.
You will always be able to buy GTA 6. It is a download. Every single person who wants it on November 19 will be able to get it on November 19. If you see "sold out" and feel the urge to panic-buy at full price somewhere else, do not. What sold out was the discount. A shop can sell a game below the recommended price because it decides to eat some of its own margin to win your business. It would rather make a smaller profit on you than watch you walk to the competitor down the road. When several retailers do this at once, they undercut each other, and the customer ends up paying well under the sticker price. It only happens when there are multiple sellers competing for the same buyer.
The reason GTA 6 costs €60 in France right now is that Amazon, Fnac, Micromania and the rest are all fighting over you. The reason it will never cost €60 in an all-digital future is that in an all-digital future, there is no fight. There is one store, it is Sony's, and the price is whatever Sony says it is on the day.
This is happening soon as well after Sony confirmed it is ending physical disc production for new PlayStation games in 2028. Once retail is out of the loop entirely, the PS Store price is not a recommendation, it is the price, full stop.
French gamers are currently saving twenty euros on GTA 6 because of a mechanism that is being switched off industry-wide within two years. It is the last gasp of a system that is on its way out, and the people enjoying it right now are enjoying something their kids will not get unless something changes.
With that said, for all the very loud and very sincere anger about Rockstar shipping a physical edition with no disc in it, a lot of people just looked at a €60 price tag and bought the thing anyway. It's not a knock on those people buying it. Sixty euros for the biggest game of the year is a good deal.
If you're in France and see the discount, take it. There's no reason to pay full price for GTA 6 and its Ultimate Edition while the price war is still ongoing. GTA 6 already costs meaningfully different amounts depending on where you buy it, and there are several legitimate ways to pay far less than sticker price if you know where to look. This just happens to be one of those unexpected cases where you can get GTA 6 cheap.
Just understand what you are looking at while you enjoy it.
