That Huge Grand Theft Auto 6 Ad in Times Square Isn't What You Think It Is
It's old footage from a YouTube promotion back in May, proving just how desperate fans are for any sign that the real marketing campaign has begun.
GTA BOOM Coverage
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Grand Theft Auto's "Lester" Just Weighed In on the $100 Price Debate
Actor Jay Klaitz didn't hesitate, arguing the sheer scale and years-long development process of a game like GTA 6 absolutely justifies the...
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A Grand Theft Auto 4 Police Car Is Now Patrolling the Real Streets of New York
One fan took their obsession to the next level, transforming a real Crown Victoria into a flawless LCPD cruiser and driving it through its...
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The Man in Charge of Grand Theft Auto Just Delivered a Brutal Reality Check to AI Evangelists
Strauss Zelnick dismantled the hype, citing insurmountable copyright risks and the simple fact that creativity is a forward-looking human trait...
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The Man Behind Grand Theft Auto Just Called AI a "Parlor Trick"
Strauss Zelnick isn't buying the hype around AI revolutionizing game development. The Take-Two chairman and CEO laid out his skepticism at the...
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The Best-Looking Version of GTA 5 Is Now Easier to Get Than Ever
Renowned GTA modder just launched a dedicated store for NaturalVision and other premium GTA V mods.
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This Is What Grand Theft Auto 4 Looks Like With a Modern Graphics Overhaul
Forget dated visuals, a new RTX Remix mod uses advanced path tracing to make Liberty City look shockingly realistic...
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A Viral Meme Song Just Became the Biggest Clue GTA 6 Is on Schedule
Rapper Skrilla confirmed his track "six seven" is in the game—a sign that Rockstar is in the final...
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Rockstar Deploys a Therapist to Tell Millions of GTA 6 Fans to Be Patient
In a brilliant bit of meta-messaging, a new ad uses Dr. Friedlander to manage fan expectations...
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Take-Two Just Lit the Fuse on GTA 6's Next Announcement
With an earnings call set for November 6, Rockstar's parent company has a strategically perfect moment to juice its stock and ignite the holiday...
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The Entire Industry Is Wrong About GTA 6's Price, New Research Claims
A comprehensive study of 2,000 consumers just threw cold water on the $100 price theory, revealing that Rockstar would actually lose money by...
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A Minor Glitch or the Moment We've Been Waiting For? GTA 6 Fans Are Losing Their Minds
A tiny update to the PlayStation Store page sent the community into a pre-order frenzy, proving that after months of silence from Rockstar...
