Strauss Zelnick: CEO of Take-Two Interactive.
Related tags
Strauss Zelnick confirmed the studio is about to spend millions on a "delicate" summer campaign, warning investors that marketing the biggest game in history isn't like selling fast food.
CEO Strauss Zelnick dismissed shutdown rumors, stating there is "every reason to believe" the multiplayer juggernaut will survive the GTA 6 release if engagement stays this high.
As physical copies of Capcom’s horror hit circulate in the wild, Take-Two’s refusal to delay GTA 6's boxed version means Rockstar is walking straight into the same disaster.
Take-Two has hundreds of AI projects running, but Strauss Zelnick confirmed the company's crown jewel remains untouched by generative tech, defying Wall Street's new obsession.
Take-Two’s CEO debunked the viral rumor that physical discs were being held back, promising a traditional retail launch and proving the studio isn't afraid of broken street dates.
Strauss Zelnick broke his own rules to announce a specific marketing timeline starting this summer, effectively confirming that Rockstar has no plans to delay the game again.
A now-deleted LinkedIn post claims Strauss Zelnick personally intervened to arrange early access, mirroring a similar act of kindness Rockstar performed before the launch of Red Dead Redemption 2.
Elon Musk has previously said he doesn't enjoy playing GTA because he "didn't like doing crime."
With billions on the line and stock prices at an all-time high, Take-Two’s upcoming earnings call is the final checkpoint to confirm—or kill—the November 19 launch.
Strauss Zelnick dismantled the hype, citing insurmountable copyright risks and the simple fact that creativity is a forward-looking human trait, not a backward-looking algorithm.
Even during a high-stakes earnings call, Take-Two's CEO refused to be pinned down on a price, leaving the game's final cost a complete mystery.
Take-Two CEO Strauss Zelnick says that it isn't his job to "shake change" from players' pockets.
Take-Two's Strauss Zelnick is proving that the best leaders know when to step back.
Strauss Zelnick has assured fans that the extra time will ensure GTA 6 meets its ambitious goals.
Take-Two CEO Strauss Zelnick is dismissing claims that generative AI will make game development cheaper and faster, potentially costing jobs.
The official GTA 6 release date reveal is only a few months away.
