Take-Two Cuts Entire AI Division Ahead of GTA 6 Launch
Take Two has cut its Head of AI and what appears to be the wider AI team just weeks after publicly talking up broad use of generative AI across the...
#Strauss Zelnick
Strauss Zelnick: CEO of Take-Two Interactive.
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GTA 6 Launches in Eight Months and the Global Memory Shortage Is About to Make Consoles Harder to Buy
A global DRAM shortage could impact Grand Theft Auto 6 on day one less than in the years after launch. GTA 6 launches only on PS5 and Xbox Series X...
Zelnick Says Every Adult With a Console Will Play GTA 6 in November
Strauss Zelnick argues that anyone over 17 with a console is hard to imagine sitting out when it arrives in November. However, the real uncertainty...
Take-Two's CEO Promised No Ads in GTA 6 but Left an Opening Big Enough to Drive a Shark Card Through
Strauss Zelnick ruled out interstitial ads in premium games priced such as GTA 6, but he left room for advertising that blends into the game world....
Strauss Zelnick Calls AI Making GTA "Laughable" and He's Right
Take Two CEO Strauss Zelnick flatly rejected the idea that AI could make a game on GTA’s level, and the case against that is strong right now. The ...
"We Are Not Selling Hamburgers": Take-Two CEO Promises "Astonishing" GTA 6 Marketing Blitz
Strauss Zelnick confirmed the studio is about to spend millions on a "delicate" summer campaign, warning investors that marketing the biggest game ...
Grand Theft Auto Online Is Too Big to Die, Even With GTA 6 Launching in November
CEO Strauss Zelnick dismissed shutdown rumors, stating there is "every reason to believe" the multiplayer juggernaut will survive the GTA 6 release...
Resident Evil 9 Just Leaked Weeks Early, and It’s a Terrifying Warning for GTA 6
As physical copies of Capcom’s horror hit circulate in the wild, Take-Two’s refusal to delay GTA 6's boxed version means Rockstar is walking straig...
While Google Builds Games With AI, Rockstar Promises GTA 6 Is "Handcrafted"
Take-Two has hundreds of AI projects running, but Strauss Zelnick confirmed the company's crown jewel remains untouched by generative tech, defying...
The "Digital-Only" Grand Theft Auto 6 Rumor Just Got Crushed by the CEO Himself
Take-Two’s CEO debunked the viral rumor that physical discs were being held back, promising a traditional retail launch and proving the studio isn'...
Take-Two's CEO Just Gave Us the GTA 6 Guarantee We Were Waiting For
Strauss Zelnick broke his own rules to announce a specific marketing timeline starting this summer, effectively confirming that Rockstar has no pla...
Did Take-Two's CEO Just Grant a Terminally Ill Fan's Dying Wish to Play GTA 6?
A now-deleted LinkedIn post claims Strauss Zelnick personally intervened to arrange early access, mirroring a similar act of kindness Rockstar perf...
Elon Musk Thinks AI Could Let You Make Your Own GTA 6 Before GTA 6 Arrives
Elon Musk has previously said he doesn't enjoy playing GTA because he "didn't like doing crime."
February 3 Is Judgment Day for Grand Theft Auto 6's Release Date
With billions on the line and stock prices at an all-time high, Take-Two’s upcoming earnings call is the final checkpoint to confirm—or kill—the No...
The Man in Charge of Grand Theft Auto Just Delivered a Brutal Reality Check to AI Evangelists
Strauss Zelnick dismantled the hype, citing insurmountable copyright risks and the simple fact that creativity is a forward-looking human trait, no...
The Man Behind Grand Theft Auto Just Called AI a "Parlor Trick"
Strauss Zelnick isn't buying the hype around AI revolutionizing game development. The Take-Two chairman and CEO laid out his skepticism at the Pale...
The One Detail About Grand Theft Auto 6 That Rockstar is Still Guarding Like a National Secret
Even during a high-stakes earnings call, Take-Two's CEO refused to be pinned down on a price, leaving the game's final cost a complete mystery.
Strauss Zelnick
Harry Strauss Zelnick is an American businessman and lawyer, widely recognized as the long-standing chairman and chief executive officer of Take-Tw...
