Take-Two Just Explained Why It Bought FiveM for GTA 6
Strauss Zelnick confirmed that Take-Two Interactive bought FiveM to own modding. The $20M Cfx.re acquisition, the Cfx Marketplace, and alt:V's shut...
#Take-Two Interactive
Publisher of Rockstar Games and GTA franchise, relevant for business/news coverage.
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Take-Two's 13,000 Employees Use AI Daily but None of It Touched GTA 6
Take-Two Interactive's 13,000 or so employees use Claude and Gemini daily, but Strauss Zelnick insists Grand Theft Auto 6 was built entirely by hand.
NBA 2K26 Just Showed Take-Two Exactly How to Price GTA 6
NBA 2K26's $100 and $150 editions out-earned every other AAA release in August 2025 within 48 hours. Take-Two has not confirmed prices for Grand Th...
The Death of NFL 2K Tells Why Rockstar Delayed GTA 6 Twice
Take-Two Interactive CEO Strauss Zelnick confirmed Grand Theft Auto 6 received unlimited resources and zero creative problems, the exact opposite o...
Take-Two CEO Confirms "Unlimited" Grand Theft Auto 6 Budget
Take Two Interactive CEO Strauss Zelnick confirmed Rockstar Games receives "unlimited" financial and creative resources for Grand Theft Auto 6, imp...
Bank of America Wants Rockstar to Price GTA 6 at $80 to Save the Industry
A Bank of America analyst says GTA 6 should launch at $80 to normalize higher industry pricing, but critics argue it would make players more select...
This is the Most Important Date for GTA 6 Fans to Watch in May
Take Two Interactive's May 21 earnings call is the last corporate checkpoint before Grand Theft Auto 6's summer marketing push.
This Is What the Take-Two CEO Said about GTA 6 on PC in Las Vegas
Take Two CEO Strauss Zelnick confirmed PC players are not Rockstar's launch priority for GTA 6. History points to a 12 to 18 month wait after the c...
Are Rockstar Devs Working Until 3 AM for GTA 6?
Multiple Glassdoor reviews allege unpaid overtime, 3 AM shifts, and compressed schedules at Rockstar Games ahead of the launch of Grand Theft Auto ...
GTA 6 Will Sell Millions, Even If Not "Everyone" Can Afford It
Grand Theft Auto 6 will still break records at launch, but the claim that "everyone" will play is hard to reconcile once we consider affordability ...
A GTA 6 Job Listing Just Revealed Something About the Marketing Timeline
Rockstar Games' temporary production artist listing indicates that physical Grand Theft Auto 6 marketing materials are now entering production, inc...
Why GTA 6 Will Never Be an AI Game, Even as the Industry Embraces It
Take Two Interactive keeps drawing a hard line around Grand Theft Auto 6 as a handcrafted game, saying generative AI has zero part in its creative ...
Take-Two Wants to Be the Biggest Entertainment Company on Earth and GTA 6 Is the Key
Take Two Interactive has tied its push to become the biggest entertainment company on Earth to Grand Theft Auto 6, turning the game into more than ...
Take-Two CEO Confirms Plans for Beyond Grand Theft Auto 6
Strauss Zelnick opened the door to Rockstar Games doing more beyond Grand Theft Auto 6 and answered “yes” when asked about L.A. Noire, but he stopp...
Rockstar Games' GTA 6 Radio Silence Is About to End Because Strauss Zelnick Said So
Strauss Zelnick has now moved from saying Grand Theft Auto 6 marketing starts this summer to saying the campaign will start soon, which points to a...
Take-Two's CEO Just Admitted GTA 6 Has Him "Terrified"
Strauss Zelnick admits he is "terrified" when thinking about how the video game industry will judge Grand Theft Auto 6, then immediately framed suc...
Strauss Zelnick Just Quietly Confirmed Where GTA 6's Price Will Land
Take Two Interactive's CEO signaled that Grand Theft Auto 6 is likely to launch in the usual AAA range rather than at $100 for the base game, but h...
Why GTA 6 Trailer 3 Could Drop Any Day Now
Rockstar Games has not announced Grand Theft Auto 6 Trailer 3 yet, but Take Two Interactive has already put summer launch marketing on the record, ...
