Grand Theft Auto VI will be set in Leonida, Rockstar Games' fictional version of Florida, and the moment the next Grand Theft Auto game was confirmed to be set in Vice City, a fake version of Miami, the memes, the jokes, and the questions began writing themselves. Now, it becomes fair to ask, are we getting a Leonida Man in GTA 6?
For anyone who has somehow avoided the internet for, well, forever, Florida Man is the meme built on a genuine flood of bizarre news headlines that all start the same way. Florida Man does something baffling, usually involving an alligator, a gas station, or a spectacularly bad decision, and the internet passes it around. It is the closest thing the news has to a recurring cartoon character.
Part of the reason for this is that Florida has some of the most open public-records laws in the United States, often called the Sunshine Laws, which trace back over a century and were expanded in the 1960s. Government records, including arrest reports and mugshots, are made available to the public often almost as soon as they are filed. In many other states, a reporter has to file a request and wait days. In Florida, the strange story is available while it is still fresh.
So it's not that Florida is weirder compared to other states - though, to be fair, it probably is - it's just that Florida has the best window into said weirdness. It also doesn't hurt that Florida is the third most populous state with a constant churn of new arrivals, as well as tourists, and its climate lends itself to plenty of outdoor activity, which is where most of the questionable things happen.
Either way, the obvious expectation is that GTA 6 will learn into this hard. The Florida Man phenomenon is fundamentally a joke about media and information, and media satire is something Rockstar has done better than almost anyone for 25 years.
GTA's History of Turning a Place Into Satire
Game | Setting | What It Satirised |
|---|---|---|
Grand Theft Auto: Vice City | 1980s Miami | Cocaine-boom excess, neon glamour, the era's crime films |
Grand Theft Auto: San Andreas | Early 1990s California | Gang culture, corrupt police, West Coast hip-hop |
Grand Theft Auto V | 2010s Los Angeles | Celebrity culture, tech wealth, social media vanity |
Grand Theft Auto VI | Modern Leonida | Expected: internet culture, Florida's media reputation |
How past Grand Theft Auto games have satirised the specific region and era they were set in.
Every mainline GTA game takes the specific character of its setting and turns it into satire. A modern fictional Florida practically demands that the Florida Man reputation becomes part of the joke, because the reputation is already one of the most recognisable things about the state.
Leonida Man is not a stretch. It is arguably unavoidable given how Rockstar works. Just take a look at the character of Lazlow Jones for example, who, according to the actor behind it increasingly became a parodied version of the person it's based on, all thanks to the machinations of Rockstar co-founder Dan Houser.
Unfortunately, Rockstar has not announced or shown a 'Leonida Man' anything. However, we have reason to believe versions of this cultural phenomenon will pop up, especially based on what we've seen so far in Trailer 1 and Trailer 2, like this unnamed tattooed gentleman who may or may not be based on this real-life individual, and this unnamed dual hammer-wielding woman in Hamlet.
How a Leonida Man Could Appear in GTA 6
Possible Form | How It Would Work |
|---|---|
Random-event NPCs | Chaotic characters who spawn doing something absurd, then vanish into the world |
Weazel News segments | In-world news reports parodying the exact Florida Man headline format |
Radio call-ins | Talk-radio callers ranting about bizarre local incidents |
In-world social feeds | The game's fictional social media surfacing Leonida Man style posts |
Ambient overheard dialogue | Pedestrians discussing the latest ridiculous local news |
Plausible ways the Florida Man idea could manifest in Grand Theft Auto VI, based on past Grand Theft Auto features. None of these are confirmed.
See a featured GTA BOOM Bookie market here.
The market card is loading. If it does not appear, open The Bookie for the latest odds and active questions.
Open this market in The BookieGTA games already run fake news broadcasts and radio bulletins, and the Florida Man headline is practically a pre-written script. A Weazel News anchor reading out an increasingly unhinged Leonida arrest report is such an obvious fit that it would be surprising if some version of it were not already written. If anything, it might be hard to separate the satire from the real headlines.
The Florida Man joke, done well, is not really laughing at individual people having the worst day of their lives. It is laughing at a media ecosystem that turns human misfortune into disposable content, and at a news culture that has learned to package someone's arrest as entertainment. Aimed there, at the machine rather than the person, it is sharp satire. Aimed at the actual person in the mugshot, it is just cruelty with a laugh track.
Rockstar has not always threaded that needle perfectly over the years, and it is fair to be a little wary about which version we get. Even this former Rockstar veteran is well aware that the people behind GTA 6 will have their hands full trying to satirise real-life when the events going on right now already feels like a meme in of itself.
Hopefully, we'll get the version of Leonida Man who is a joke about how we consume news. This is the kind of humor where GTA is at its best. The series has always been more interested in satirising systems, media, advertising, celebrity, consumerism, than in mocking ordinary people.
If Leonida Man appears, and we would be genuinely surprised if some version does not, the interesting question is not whether Rockstar makes the joke. It is whether the joke has a target worth hitting, or whether it settles for pointing at a sunburned guy and laughing. We will find out in November, along with everything else this game has kept behind the curtain.