"We Are Not Selling Hamburgers": Take-Two CEO Promises "Astonishing" GTA 6 Marketing Blitz
Strauss Zelnick confirmed the studio is about to spend millions on a "delicate" summer campaign...
GTA BOOM Coverage
← Back to Strauss ZelnickEverything we've published on Strauss Zelnick
News, guides, features, and updates, newest first.
More topics
369 stories on Strauss Zelnick
- About this entity
- About this entity
Grand Theft Auto Online Is Too Big to Die, Even With GTA 6 Launching in November
CEO Strauss Zelnick dismissed shutdown rumors, stating there is "every reason to believe" the multiplayer juggernaut will survive the GTA 6...
- About this entity
Resident Evil 9 Just Leaked Weeks Early, and It’s a Terrifying Warning for GTA 6
As physical copies of Capcom’s horror hit circulate in the wild, Take-Two’s refusal to delay GTA 6's boxed version means Rockstar is walking...
- About this entity
While Google Builds Games With AI, Rockstar Promises GTA 6 Is "Handcrafted"
Take-Two has hundreds of AI projects running, but Strauss Zelnick confirmed the company's crown jewel remains untouched by generative tech...
- About this entity
The "Digital-Only" Grand Theft Auto 6 Rumor Just Got Crushed by the CEO Himself
Take-Two’s CEO debunked the viral rumor that physical discs were being held back, promising a traditional retail launch and proving the studio...
- About this entity
Take-Two's CEO Just Gave Us the GTA 6 Guarantee We Were Waiting For
Strauss Zelnick broke his own rules to announce a specific marketing timeline starting this summer...
- Mentions this entity
Latest Google AI Announcement Hits Take-Two Stocks as Hard as the GTA 6 Delay
Wall Street panicked after "Project Genie" proved it can generate 3D worlds in seconds, causing investors to dump shares and question Rockstar's...
- Mentions this entity
It Took Two Years of Paperwork, But Grand Theft Auto 6 Is Finally "Legal" in Brazil
Rockstar has successfully secured the trademark rights after a long bureaucratic slog, ensuring the game’s name is protected just months before...
- Mentions this entity
No, That "Vice City" Mural in Miami Isn't a GTA 6 Clue - It’s for Formula E
Desperate fans convinced themselves a racing advertisement was a secret Rockstar marketing stunt...
- Mentions this entity
The Rockstar North "Explosion" Was a Broken Boiler, and GTA 6 Is Fine
Rockstar issued a statement calming fears of another delay, confirming the Edinburgh studio is fully operational and the game’s servers were not...
- About this entity
Did Take-Two's CEO Just Grant a Terminally Ill Fan's Dying Wish to Play GTA 6?
A now-deleted LinkedIn post claims Strauss Zelnick personally intervened to arrange early access...
- About this entity
Elon Musk Thinks AI Could Let You Make Your Own GTA 6 Before GTA 6 Arrives
Elon Musk has previously said he doesn't enjoy playing GTA because he "didn't like doing crime."
