
While Google Builds Games With AI, Rockstar Promises GTA 6 Is "Handcrafted"
Take-Two has hundreds of AI projects running, but Strauss Zelnick confirmed the company's crown jewel remains untouched by generative tech...
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Take-Two has hundreds of AI projects running, but Strauss Zelnick confirmed the company's crown jewel remains untouched by generative tech...

Take-Two’s CEO debunked the viral rumor that physical discs were being held back, promising a traditional retail launch and proving the studio...

Strauss Zelnick broke his own rules to announce a specific marketing timeline starting this summer...

Wall Street panicked after "Project Genie" proved it can generate 3D worlds in seconds, causing investors to dump shares and question Rockstar's...

Rockstar has successfully secured the trademark rights after a long bureaucratic slog, ensuring the game’s name is protected just months before...

Desperate fans convinced themselves a racing advertisement was a secret Rockstar marketing stunt...

Rockstar issued a statement calming fears of another delay, confirming the Edinburgh studio is fully operational and the game’s servers were not...

A now-deleted LinkedIn post claims Strauss Zelnick personally intervened to arrange early access...

Elon Musk has previously said he doesn't enjoy playing GTA because he "didn't like doing crime."

With billions on the line and stock prices at an all-time high, Take-Two’s upcoming earnings call is the final checkpoint to confirm—or kill—the...

The game's surprisingly low 9 search ranking shows the casual audience isn't paying attention yet...

One of the main creatives behind the Grand Theft Auto franchise says that AI can't do what tech companies are promising...