Playing GTA 6 in Europe Could Cost Over €740 and Prices Are Still Rising

If you live in Europe and have been planning to buy a PlayStation 5 to play Grand Theft Auto 6 when it launches on November 19, 2026, you might want to do it now.

French content creator Gyo, who has a track record of accurate retail predictions, reported on X today that Sony is preparing a €100 price increase on both the PS5 and PS5 Pro across Europe. If the report is accurate, the new pricing would be: PS5 at €649.99 (up from €549.99), PS5 Pro at €899.99 (up from €799.99), and the PlayStation Portal at €249.99 (up from €219.99).

Spanish source eXtas1s corroborated the report, claiming the price increase is "100% true" for Spain and Europe and that an official announcement could come as soon as Friday.

Sony subsequently confirmed the increase. From April 2, its European recommended prices became €649.99 for PS5 and €899.99 for PS5 Pro, following the earlier European price changes.

For people who already own a PS5, the price increase changes nothing about your ability to play the game. GTA 6 runs on any PS5 model, base or Pro. If you have the console, you are set. The only thing this affects is the cost of upgrading from a base PS5 to a Pro, which now involves a €899.99 recommended price for the Pro.

For people who do not yet own a PS5 and were waiting for the right time to buy one before GTA 6 releases, tough luck. A €649.99 PS5 plus the €79.99 Standard Edition listed on the German PlayStation Store comes to €729.98 before accessories or subscriptions; prices may differ elsewhere in Europe.

For context, when Grand Theft Auto V launched in September 2013, a PS3 cost roughly €250, and the game was €60. The total cost of entry was around €310.

At those confirmed recommended prices, the €729.98 German-store comparison is more than double that 2013 figure.

The underlying cause is the same crisis that Take-Two Interactive CEO Strauss Zelnick dismissed in his interview this month. The global DRAM shortage, driven by AI data centers consuming the majority of memory chip production, has increased the cost of manufacturing every piece of consumer electronics that contains memory.

The price increase took effect on April 2, roughly seven months before GTA 6's scheduled launch. That put the summer marketing campaign Take-Two had announced, designed to "create the energy" and convert anticipation into pre-orders, against a backdrop of more expensive hardware. For a buyer without a console, each new GTA 6 marketing beat raises the same question: "Do I need to spend €650 on a console before I can even buy this game?"

For the majority of potential GTA 6 buyers, the answer is no. The PS5 has been on the market for nearly six years. The installed base in Europe is large. Most people who want to play GTA 6 on PS5 already own one, but the people who were going to buy a PS5 specifically because GTA 6 is coming, the people Zelnick described when he said he cannot imagine a console-owning adult skipping the game, those are the buyers who will feel this price increase most directly. And in a market where every other publisher has cleared out of Q4 2026 to make room for GTA 6, the console the game runs on getting more expensive is a headwind that neither Rockstar nor Sony benefits from.

For buyers who still need a PS5, the confirmed European recommended price is €649.99. The earlier advice to buy before a possible increase is now historical: Sony’s new prices have applied since April 2.