If you live in Europe and have been planning to buy a PlayStation 5 to play Grand Theft Auto 6 when it launches on November 19, 2026, you might want to do it now.
French content creator Gyo, who has a track record of accurate retail predictions, reported on X today that Sony is preparing a €100 price increase on both the PS5 and PS5 Pro across Europe. If the report is accurate, the new pricing would be: PS5 at €649.99 (up from €549.99), PS5 Pro at €899.99 (up from €799.99), and the PlayStation Portal at €249.99 (up from €219.99).
Spanish source eXtas1s corroborated the report, claiming the price increase is "100% true" for Spain and Europe and that an official announcement could come as soon as Friday.
If true, this marks the second PS5 price increase in Europe in roughly two years, following a €50 hike in early 2025. The cumulative effect would mean the base PS5 has increased by €150 since its original European pricing, and the PS5 Pro, which launched at €799.99, would approach €900.
For people who already own a PS5, the price increase changes nothing about your ability to play the game. GTA 6 runs on any PS5 model, base or Pro. If you have the console, you are set. The only thing this affects is the cost of upgrading from a base PS5 to a Pro, which is now potentially a €900 decision.
For people who do not yet own a PS5 and were waiting for the right time to buy one before GTA 6 releases, tough luck. A €649.99 PS5 plus a GTA 6 copy, which could cost anywhere from €70 to €90, means the total cost of entry could exceed €700 to €740 in Europe.
For context, when Grand Theft Auto V launched in September 2013, a PS3 cost roughly €250, and the game was €60. The total cost of entry was around €310.
If the rumored European pricing holds, the equivalent cost for GTA 6 in 2026 is more than double that figure.
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The underlying cause is the same crisis that Take-Two Interactive CEO Strauss Zelnick dismissed in his interview this month. The global DRAM shortage, driven by AI data centers consuming the majority of memory chip production, has increased the cost of manufacturing every piece of consumer electronics that contains memory.
If the price increase takes effect in the coming weeks, as the reports suggest, it will land roughly seven months before GTA 6's launch. That means the entire summer marketing campaign that Take-Two confirmed for this year, designed to "create the energy" and convert anticipation into pre-orders, will run against a backdrop of more expensive hardware. Every GTA 6 trailer, every gameplay reveal, every marketing beat will be implicitly accompanied by the question: "Do I need to spend €650 on a console before I can even buy this game?"
For the majority of potential GTA 6 buyers, the answer is no. The PS5 has been on the market for nearly six years. The installed base in Europe is large. Most people who want to play GTA 6 on PS5 already own one, but the people who were going to buy a PS5 specifically because GTA 6 is coming, the people Zelnick described when he said he cannot imagine a console-owning adult skipping the game, those are the buyers who will feel this price increase most directly. And in a market where every other publisher has cleared out of Q4 2026 to make room for GTA 6, the console the game runs on getting more expensive is a headwind that neither Rockstar nor Sony benefits from.
If you are in Europe and considering a PS5 purchase for GTA 6, the sooner you buy, the less you are likely to pay.
If this report is accurate, waiting will cost you €100 more, and given the trajectory of DRAM prices and the broader hardware market, there is no indication that console prices will come back down before November.
