"We Are Not Selling Hamburgers": Take-Two CEO Promises "Astonishing" GTA 6 Marketing Blitz
Strauss Zelnick confirmed the studio is about to spend millions on a "delicate" summer campaign...
GTA BOOM Coverage
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While Google Builds Games With AI, Rockstar Promises GTA 6 Is "Handcrafted"
Take-Two has hundreds of AI projects running, but Strauss Zelnick confirmed the company's crown jewel remains untouched by generative tech...
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Take-Two's CEO Just Gave Us the GTA 6 Guarantee We Were Waiting For
Strauss Zelnick broke his own rules to announce a specific marketing timeline starting this summer...
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Did Greg Miller Just Leak GTA 6 Previews? No, It Was a Cruel Joke
The Kinda Funny host casually mentioned receiving Rockstar emails about hands-on sessions...
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You Can Now Give GTA 4 Next-Gen Graphics with One Free Download
A new mod adds modern physics-based rendering to 18,000 textures, proving that Liberty City doesn't need an official remaster to look like it was...
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Take-Two Is Issuing Takedowns on the Same AI Images That Crashed Their Stock
Less than 24 hours after Google's AI tanked its stock, Take-Two is already trying to scrub AI-generated GTA clones from the internet...
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Latest Google AI Announcement Hits Take-Two Stocks as Hard as the GTA 6 Delay
Wall Street panicked after "Project Genie" proved it can generate 3D worlds in seconds, causing investors to dump shares and question Rockstar's...
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It Took Two Years of Paperwork, But Grand Theft Auto 6 Is Finally "Legal" in Brazil
Rockstar has successfully secured the trademark rights after a long bureaucratic slog, ensuring the game’s name is protected just months before...
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No, That "Vice City" Mural in Miami Isn't a GTA 6 Clue - It’s for Formula E
Desperate fans convinced themselves a racing advertisement was a secret Rockstar marketing stunt...
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Long-Shot GOP Candidate Banks on GTA 6 Hype to Stand Out in Governor Race
James Fishback is officially in the “please notice me” phase of campaigning, and he’s doing it by leaning on GTA 6 like it’s a policy platform.
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Did Rockstar Secretly Leak the GTA 6 Location Eight Years Ago?
Fans have discovered a scrapped asset in Red Dead Redemption 2 bearing the name "Leonida," convincing the community that the developers planned to...
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The Grand Theft Auto Franchise Is Now Cheaper Than a Fast Food Meal on Steam
The studio is clearing the digital racks with unprecedented discounts up to 80%, a clear sign they're cashing in before the sequel changes everything.
