Over the weekend, James Fishback was filmed telling a crowd that Florida “needs a governor who can do a little carjacking in GTA,” before promising a 24-hour Grand Theft Auto VI marathon “in the governor’s mansion” if he wins. He even invited “the top students” from public schools to come over and play GTA 6 with him, which definitely isn't a way to win over younger audiences, even more so older voters.

The unusual campaign trail moment happened during a recent speaking engagement where Fishback told his audience that Florida needs leadership that understands modern culture.

📌 GTA 6: The Complete Guide
Release date, map, characters, gameplay & more updated regularly. Grand Theft Auto VI: Everything We Know →

If this sounds like a throwaway bit designed to go viral, that’s because it did. It immediately started doing numbers on social media. But here's where things get interesting and perhaps revealing about the candidate's actual chances.