The video game industry experienced a potential taste of the future last week when Google unveiled its experimental AI tool called Project Genie, which can supposedly create playable game worlds in just minutes. The announcement was so shocking that it wiped billions off the market value of major gaming companies overnight, with Take-Two Interactive's stock plummeting to an 11-month low.
As response, Take-Two's CEO Strauss Zelnick has come forward with a reassuring statement for uneasy Grand Theft Auto fans. In an exclusive conversation with GamesIndustry.biz ahead of the company's quarterly earnings report, Zelnick made it crystal clear that the upcoming Grand Theft Auto 6 will have absolutely no generative AI involved in its creation. Not a single pixel, not a single line of code, nothing.
There was transparency in there, too. Although he has always maintained his position that AI cannot replace human creativity, Zelnick revealed that Take-Two has used AI technology for years. He says that the company currently has hundreds of AI implementations running across its studios, using the technology to cut costs and save time on various projects, but there's a hard line between the rest of Take-Two and GTA 6.
