Rockstar Games has turned one of Grand Theft Auto VI's supercars into a real, driveable machine that you can own for £1 million. The Grotti Cheetah, a fixture of Grand Theft Auto since the early days, now exists as a one-off custom build parked inside Selfridges in London.
The car is the work of West Coast Customs, the shop famous from Pimp My Ride. Starting from a Ferrari Testarossa, the exact car the in-game Cheetah has used as its inspiration for years, the team rebuilt it into GTA VI's version, down to a reported 4.9-liter V8, a custom Vice City fade in pink and blue, stitched Italian leather and Grotti's own badge in place of Ferrari's prancing horse.
It is on show now at Selfridges' Corner Shop, part of the same Vice City takeover of the store we covered when the merch pop-up opened. The store's own page confirms the Rockstar collaboration and the £1 million price. The car is sold through Selfridges Personal Shopping rather than a normal checkout.
The Cheetah is not alone. It is one of six GTA VI cars West Coast Customs built for Rockstar, after the whole fleet drove around Miami on Vice City plates for a promotional shoot. The others recreate the Pegassi Tempesta, Progen Emerus, Invetero Coquette, Albany Buccaneer and Albany Manana, though only the Cheetah made the trip across the pond all the way to London and only it is for sale.
The six real-life GTA 6 cars by West Coast Customs
In-game car | Where it has appeared |
|---|---|
Grotti Cheetah | On sale at Selfridges, London, £1 million |
Pegassi Tempesta | Miami promotional convoy |
Progen Emerus | Miami promotional convoy |
Invetero Coquette | Miami promotional convoy |
Albany Buccaneer | Miami promotional convoy |
Albany Manana | Miami promotional convoy |
Only the Grotti Cheetah made the trip to London and only it carries a price tag.
Rockstar has done this once before, on a far smaller scale. For Grand Theft Auto V in 2013, West Coast Customs built a real Bravado Banshee from a Dodge Viper, which Rockstar gave away through a GameStop sweepstakes. A North Carolina grandmother won it after her son borrowed her card to buy the game, then sold it within a couple of years for a fraction of its build cost. A £1 million Cheetah sold at Selfridges is a different league of ambition.
The obvious question is how Rockstar does this without Ferrari's lawyers calling. Grotti is Rockstar's fictional stand-in for Italian exotics, a stylized composite rather than a copy. Ferrari has tried this fight before. It sued over GTA's Grotti models in France years ago and lost, with the courts ruling the designs were different enough to clear the bar. This car is a one-off custom built on a real Testarossa and badged as a fictional brand for a licensed promotion. So far, no Ferrari challenge to the six builds has surfaced.
A playable car you have driven in a game, rebuilt in metal and sold under glass at a luxury department store, is marketing most studios could never dream of. Rockstar is not giving this one away to a lucky fan. It is selling a piece of GTA VI as collectible art, at a price only a collector could meet, in the same building where fans are already buying the Vice City merch. The line between the game and the real Miami it borrows from has never been thinner.