The timing couldn't be more perfect, further fueling fan theories about his potential involvement.
Travis Scott - who partnered with major games before - appeared to drop a massive hint about his involvement in Grand Theft Auto 6 through his latest music video. Scott's new video for "2000 Excursion" features a Ferrari sporting a very specific license plate that reads "GTA VI6" exactly three minutes and 56 seconds into the footage.
It's a blink-and-you'll-miss-it moment that has fans speculating about what this could all mean for the upcoming sixthquel. With GTA 6 already generating unprecedented levels of hype ahead of its May 2026 release date, the internet can't stop itself from analyzing and dissecting any potential hint or easter egg.
So what exactly does this mean? The most popular theory is that Travis Scott will have his own radio station in the game. Previous Grand Theft Auto titles have featured custom radio stations curated by real-world celebrities and musicians, making this a very real possibility.
Another possibility suggests Scott could appear as an actual character within GTA 6. Given his larger-than-life persona and connection to the hip-hop world, having him as an NPC or even a mission-giver wouldn't be out of the question - either as himself or as a fictionalized version.
However, a more conservative (and more likely) theory is that Scott could have a song or two as part of the game's soundtrack. This might sound "small" but don't forget that GTA soundtracks have historically been cultural touchstones that help define each game's atmosphere and era.
Even the songs used for the first GTA 6 trailer and the second trailer have gone on to become more popular than ever simply because of their association with the game. Of course, there's always the possibility that this is simply Scott showing love for the franchise as a fan himself.
The license plate could be nothing more than an easter egg or inside joke, though given how tightly Rockstar controls all public-facing GTA content, this seems less likely. After all, Travis Scott has an established history with video games.
The rapper staged a groundbreaking virtual concert inside Fortnite that reportedly earned him over $20 million in 2020, breaking records and setting precedent that Epic Games would later replicate in future updates.
With that said, he wouldn't be the first musician linked with GTA 6 either. Singer-songwriter T-Pain has already publicly confirmed his involvement with the game, while DJ Khaled is reportedly set to host his own radio station.
For now, all we can do is speculate about what Travis Scott's license plate easter egg really means. In the meantime, GTA fans can look forward to the next Take-Two Interactive earnings call while enjoying the latest update to Grand Theft Auto 5.
