The Grand Theft Auto series is known for featuring numerous brands, including parodies of real-life companies. Grand Theft Auto VI will continue this trend, introducing new brands while bringing back familiar ones from previous titles like Grand Theft Auto V. The lists below cover brands seen in Trailer 1, alongside clothing and accessory labels worn by the cast.

New Brands

  • Alpha
  • Arrow Gas Station
  • Callus
  • Delights
  • Dignity
  • Dolls of Destruction
  • Jester’s
  • Kowalski
  • Lavazas
  • MID
  • Nine 1 Nine
  • Phix
  • Pindayho Cerveza
  • Pißwasser NIEN
  • Resaca Extra
  • Sauerbreys
  • Skala
  • Sol Sisters
  • Thaw
  • Thirst Trap
  • Uncle Jack’s Liquor
  • WHS - We Have Shoes
  • Zesta

Returning Brands

  • Barracho Beer
  • Benedict Beer
  • Bilgeco
  • Blarneye’s Stout
  • Boxtrax
  • Daewang
  • Drone
  • E-Cola
  • GoPostal
  • Hinterland
  • iFruit (iFruit Pay)
  • Jetsam
  • Lobon Sportswear
  • Logger Beer
  • Nogo Vodka
  • Pißwasser
  • Rearwall
  • Richard’s Whiskey
  • Sessanta Nove
  • WANT
  • Bravado
  • Benefactor
  • Vapid

Clothing and accessory brands

The cast's outfits range from casual daywear to eveningwear. Miami-based stylist Jillian Carr has worked on GTA VI's fashion since 2023, drawing on the city's mix of tastes, wealth and lifestyles.

  • Stock 305: Lucia's clothes and glasses in the joint portrait, Bae-Luxe's dress and glasses, and Roxy's clothes.
  • Nola: Jason's clothes and glasses, Bae-Luxe's boots and Raul Bautista's vintage shirt.
  • Ferruccio Tucci: Jason's watch, Lucia's archive dress and Roxy's glasses.
  • This/That: Jason's top and Raul's glasses.
  • Caliber: Jason's custom jewellery and the chains worn by Bae-Luxe and Roxy.
  • Blagueurs: Boobie Ike's shirt.

See the official screenshot collection for the portraits and the GTA VI editions guide for the separately listed edition bonuses.