Alpha is a sports retailer in Grand Theft Auto VI. Its logo first appears in GTA VI Trailer 1 on shopping-centre signage in Waning Sands, Leonard County, Leonida.1 An ALPHA SPORTS storefront later appears in Grand Theft Auto VI: An Extended Look during a getaway sequence.3

Branding

Alpha's bold wordmark and arrow-like emblem resemble the Champs Sports logo.2 The storefront uses ALPHA SPORTS as its full visible name.

Champs Sports wordmark and arrow emblem.

Known location

Alpha appears on the Waning Sands sign alongside Fernando Tucci, Kowalski, Callus and Skala.

Logos and graphics

Alpha name on shopping-centre signage in Waning Sands.

In-game signage

The Waning Sands signage includes Alpha among the advertised businesses.

References

  1. Grand Theft Auto VI: Watch Trailer 1 Now, Rockstar Games, published December 4, 2023.

  2. Champs Sports, accessed July 29, 2026.

  3. Grand Theft Auto VI: An Extended Look - Now Playing, Rockstar Games, published August 27, 2026.