Telia, one of the largest telecom operators in the Nordics, is offering a digital code for Grand Theft Auto VI to customers who sign up for or upgrade to certain mobile plans in Norway.

This is just one of the latest ways companies outside of Rockstar Games finding a way to take advantage of the hype surrounding the next Grand Theft Auto. Coincidentally, it's in Norway where another retailer is is giving away free GTA 6 copies to parents giving birth on the day of the game's release.

With that said, because this isn't an official Rockstar promotion, the valuation of the free GTA 6 is likely already baked into what you pay over the fixed term. However, if the plan you need to take is one you would have chosen anyway, this is a straightforwardly good deal and you should take it. It's a win-win since you're already getting a new device along with the game.

The best way to know if you're getting a good deal is asking yourself, would you have signed this exact contract if GTA 6 weren't attached to it? If yes, congratulations, free game. If the game is the reason you are considering it, run the numbers first.

Telia GTA 6 Promotion Overview

RequirementDetails
What you get
A digital code for GTA 6 Standard Edition
What you do not get
The Ultimate Edition, or a physical copy of any kind
Plan commitment
Typically 24 months on qualifying plans
Who qualifies
New customers and existing customers upgrading
Availability
Norway and select Nordic markets
Who is running it
Telia, as a carrier promotion, not Rockstar Games

The key terms of the Telia mobile plan bundle in Norway and select Nordic markets. Terms vary by country and plan, so check the current offer before committing.

A telecom company has decided that a video game is a strong enough incentive to sell year-long mobile contracts. This is a sign of how far GTA 6 has escaped its own industry. Carriers bundle things with mass appeal. Telia is betting that a meaningful number of Norwegians will pick a phone provider based on this game. It also tells you something about the timing. Marketing partnerships like this are being lined up months before launch, which means non-gaming companies have concluded that this year's holiday season belongs to this game.

If you are outside the Nordics, don't worry, there are still legitimate ways to pay considerably less than sticker price in most markets and, in some countries, GTA 6 is actually cheaper to buy. Also, if you want a genuinely free copy with no purchase attached to it at all, our own ongoing giveaway runs through launch.

Again, Telia's offer is not a scam. Carrier bundles are a normal, legal, often reasonable way to get more value out of a contract you were signing regardless. Just try not to get yourself into a contract you wouldn't otherwise have just for a "free" game. The people this promotion is designed for are the ones who were switching providers anyway, and for them it really is a free game.

Speaking of free GTA 6 copies, buying games might get more expensive in certain countries, like in Mexico, starting in August, so you may want to pre-order one now to avoid unnecessarily paying more closer to the game's release.