Rockstar, known for its tight-lipped approach to game development and marketing, chose to reveal the news through various fan sites, instructing them to share links to the new server. The response was immediate and overwhelming, with the server amassing over 12,000 members within just 30 minutes of its launch.
For those interested, joining the server is a straightforward process. All you have to do is to click here. Upon entering, users are presented with options to select roles that align with their gaming preferences, whether it's for GTA Online, Red Dead Online, or simply to stay informed about events, giveaways, and official announcements.
With GTA 6 still targeting a Fall 2025 release, a date that has already positively impacted Take-Two's stock price, this new Discord server could be seen as Rockstar laying the groundwork for a more interactive and engaged promotional campaign, especially as it has already allotted a much higher budget to market its upcoming slate of games later this year.
For now, fans of Rockstar's iconic franchises have a new digital home to share their passion, theories, and excitement for what's to come. Fun fact - users quickly sussed out that, perplexingly, the server and official Rockstar Games account used to run it were both created back in 2019; it just wasn't public until now.
Speaking of theories, Rockstar continues to tease fans by dropping GTA 6 easter eggs in its current titles. In fact, their cheekiness is now no longer exclusive to Grand Theft Auto 5, with the latest Red Dead Online update obviously paying homage to the now-iconic side-by-side portrait of the pair of protagonists for the upcoming title, Lucia and Jason Duval.
