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Boobie Ike is a prominent supporting character in Grand Theft Auto VI, known throughout Vice City as a local legend and influential entrepreneur.
Often referred to as the "Jack of Hearts," Boobie has parlayed his streetwise reputation into a legitimate business empire spanning real estate, nightlife, and music. Charismatic and always smiling, he is a key figure in Vice City's social and criminal landscape, but is all business when it comes to negotiations or protecting his interests.
Boobie Ike is recognized as a legendary figure in Vice City, having grown up on its streets and successfully transforming his early notoriety into a multifaceted business empire. His ventures include ownership of real estate properties, a strip club, and a recording studio, marking him as one of the rare individuals able to transition from street life to legitimate success.
Boobie's reputation is built on both his charm and his shrewdness, making him well-respected by those who know him.
Boobie Ike is defined by his heart and charisma—earning him the moniker "Jack of Hearts." He is known for his ever-present smile and approachable demeanor, which mask a sharp business acumen and an unyielding approach to negotiation and competition.
While he is friendly and generous in social settings, Boobie is all business when it comes to protecting his interests. His ability to bridge the gap between Vice City's street culture and its legitimate enterprises sets him apart from other local figures, and he is respected for his intelligence, adaptability, and loyalty to those he trusts.
In his appearance in the second GTA 6 trailer and subsequent materials, Boobie appears as an African-American male with a wide frame and a larger-than-average build.
Boobie Ike is well-connected within Vice City, maintaining relationships with various business partners, entertainers, and possibly criminal figures through his ownership of a strip club, recording studio, and real estate. His network likely includes both legitimate and underground associates, making him a valuable ally for the game's protagonists.
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Market Mover
Former Rockstar animator Mike York claims Crimson Desert (releasing March 19) is a "serious threat" to GTA 6's Game of the Year chances. Is he a prophet, or just hyping up another generic RPG?
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Total: 1,500 MK pot | 2 bets
Closes: Mar 16, 2026