Jack of Hearts sits at the intersection of Boobie Ike's nightlife business and his plans for the Vice City music industry. In Grand Theft Auto VI, the Vice City strip club brings in money for Ike's recording studio while Dre'Quan Priest uses it to book performers.1

Boobie Ike's business

The club is part of Ike's wider business empire, which also includes real estate and a recording studio. Money from Jack of Hearts supports the studio, tying the nightlife operation directly to Ike's plans for the local music industry.1

Connection to Only Raw Records

Before signing Real Dimez to Only Raw Records, Dre'Quan booked acts into Jack of Hearts. His work at the club places the venue at the center of the label's early history and the wider Vice City music scene.1

RHYNO campaign

Travis Scott teased "J.O.H." with artwork of high heels wrapped around a pole, then promoted "RHYNO" with the line "LIVE FROM THE J… O. H…..".23

The initials and artwork point to Jack of Hearts as part of the album campaign.

References

  1. Grand Theft Auto VI: Only in Leonida, Rockstar Games.

  2. Travis Scott's GTA VI campaign post, September 15, 2026.

  3. Travis Scott, RHYNO out now, September 17, 2026.