This Is What the Take-Two CEO Said about GTA 6 on PC in Las Vegas
Amidst all the Grand Theft Auto noise, there’s always that one quote that cuts through all the corporate fluff and actually tells you what’s going ...
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GTA 6 Will Sell Millions, Even If Not "Everyone" Can Afford It
Strauss Zelnick joked at iicon that "a lot of people will be calling in sick on November 19." In a March 2026 interview with The Game Business, he ...
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Why GTA 6 Will Never Be an AI Game, Even as the Industry Embraces It
EA CEO Andrew Wilson said at iicon on April 28 that 85% of Electronic Arts' quality assurance work is now handled by machine learning or AI-driven ...
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Take-Two Wants to Be the Biggest Entertainment Company on Earth and GTA 6 Is the Key
The ever-outspoken executive Strauss Zelnick told a room full of fellow gaming executives at iicon on April 28, 2026 (as reported by GameFile) that...
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Rockstar Games' GTA 6 Radio Silence Is About to End Because Strauss Zelnick Said So
The marketing campaign for Grand Theft Auto 6 will start "soon." Take-Two Interactive CEO Strauss Zelnick said this publicly at the inaugural iicon...
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Take-Two's CEO Just Admitted GTA 6 Has Him "Terrified"
Take-Two Interactive CEO Strauss Zelnick has spent three years hyping up Grand Theft Auto 6 as the most anticipated entertainment product in histor...
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Strauss Zelnick Just Quietly Confirmed Where GTA 6's Price Will Land
Strauss Zelnick stood on stage at iicon, a new gaming conference organized by the people behind the now-defunct E3, and did what he has done for th...
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A Third GTA 6 Delay is Unlikely, But Let's Talk About It Anyway
We don't think a third Grand Theft Auto 6 delay is happening, and we stand by that. Besides, the laundry list of evidence speaks for itself. Take-T...
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Take-Two Just Set Their Earnings Call Date and It Changes the GTA 6 Timeline
Take-Two Interactive has finally done it. After weeks of silence that had Grand Theft Auto fans watching the investor relations page like it owed t...
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Take-Two's CEO Just Buried Elon Musk's AI Argument With One Question
A few days ago, we wrote about Strauss Zelnick just about calling Elon Musk a simulation during an interview where the Take-Two Interactive CEO fli...
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Take-Two's CEO Just Called Elon Musk His Top Pick for a Simulation
Strauss Zelnick has spent the better part of 2026 swatting down Elon Musk's claims about AI making games. The Take-Two Interactive CEO has been pat...
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Take-Two Cuts Entire AI Division Ahead of GTA 6 Launch
Three weeks ago, Take-Two Interactive CEO Strauss Zelnick sat in front of a camera and told The Game Business that AI making Grand Theft Auto is "l...
