Update: we have since confirmed that the headset DOES NOT come with the bundle. It must be purchased separately and is only listed on the bundle box as an additional accessory. We think it's pretty deceptive packaging.
Sony just had their press conference at E3 and kicked some serious butt with the Playstation 4. That's not all though; also revealed was a GTA V PS3 bundle.
Included in the package is a 500 GB PS3, a copy of the game, a 30 day Playstation Plus trial membership and a custom GTA V Pulse – Elite Edition headset. You also get a "custom audio mode" for GTA 5, which is meant to take full advantage of the headset (read: more bass — crashes, explosions, bullet-fire, etc). The custom audio mode can be downloaded from free via the Pulse – Elite Manager App.
