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Simeon Yetarian is a recurring character in the Grand Theft Auto series, prominently featured in Grand Theft Auto V and Grand Theft Auto Online. He operates as a shady car dealer based in Los Santos, closely tied to the Armenian Mafia.
Simeon appears as an antagonist and mission giver, known for running various repossession schemes and vehicle theft operations. His character is significant for introducing players to the criminal underbelly of Los Santos through car repossession missions and, more recently, through tasks in the GTA Online Los Santos Tuners DLC's Exotic Exports List.
Simeon Yetarian is an Armenian car dealer operating a dealership in Los Santos. He has deep connections with the Armenian mafia, which greatly influences his criminal activities and reputation. Simeon is known for his unscrupulous business practices, primarily involving fraudulent car financing and repossession schemes. His dealership, the "Premium Deluxe Motorsport Showroom," serves as a front for his criminal activities.
Simeon is depicted as opportunistic, manipulative, and greedy. He frequently engages in shady business practices to maximize profit, demonstrating little concern for legality or ethics. Simeon maintains a charismatic yet deceitful demeanor, often exploiting others for personal gain. His interactions with protagonists and other characters suggest a cunning persona, skilled at negotiation and manipulation.
Simeon Yetarian is portrayed as a middle-aged man of Armenian descent. He is typically seen wearing formal business attire, including suits and ties, reflecting his status as a car dealership owner. He has a stocky build, balding hair, and commonly sports a neatly trimmed beard.
Armenian Mafia: Simeon maintains strong ties with this organized crime group, facilitating his illegal activities and providing protection.
Simeon appears in multiple GTA V missions, notably early-game repossession missions. Additionally, he is featured in the GTA Online Exotic Exports List missions where players deliver stolen vehicles for significant payouts.
In GTA Online, Simeon continues his criminal enterprise, offering players various car theft and repossession tasks. He prominently features in the Los Santos Tuners DLC, providing players lucrative opportunities to steal and deliver high-value vehicles through the Exotic Exports List, a more profitable version of his earlier repossession missions.
Simeon Yetarian has generally been well-received as a memorable supporting character, praised for his humorous dialogue and portrayal of a stereotypical shady car salesman. His role in GTA Online has been positively received, particularly due to the profitable missions he provides through the Los Santos Tuners Contracts|Los Santos Tuners update.
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