Simeon Yetarian is a recurring character in the Grand Theft Auto series and a car dealer and mission giver in Grand Theft Auto V and Grand Theft Auto Online. He owns Premium Deluxe Motorsport in Los Santos, where his sales business is closely tied to repossessions and stolen vehicles.
Grand Theft Auto V
Simeon employs Franklin Clinton and Lamar Davis to repossess vehicles from customers who fall behind on his financing agreements. His missions introduce Franklin to the car theft and repossession work that drives the opening part of GTA V's story.
The relationship breaks down after Simeon sends Franklin to recover a vehicle from Michael De Santa's family and Michael confronts him at the dealership.
Grand Theft Auto Online
Simeon gives players Contact Missions involving vehicle theft, recovery and sabotage. Rockstar expanded this work in 2019 with eight Premium Deluxe Repo assignments, including Under the Hammer, Blow Up IV, Simeonomics and GTA Today II 1.
Premium Deluxe Motorsport later reopened as a working showroom in GTA Online. Players can visit the dealership to inspect, test drive and buy a rotating selection of vehicles chosen by Simeon 2.