The Rich Coke Head is an unnamed minor NPC character confirmed to appear in Grand Theft Auto 6.
Details about this character emerged from the resume of actor Michael Turner, who listed his involvement in the game in this role.
While details about his role are still under wraps, the character fits squarely within GTA’s long-running tradition of satirizing wealth, excess, and the darker sides of American culture.
History
Background
Not much is known about the Rich Coke Head's background. The character first came to public attention when actor Michael Turner briefly listed the role on his professional resume1. Based on the name alone, the character is assumed to be a wealthy, drug-addled socialite—part of the high-flying, cocaine-fueled party scene that Vice City has long been known for. The title appears to be more of a descriptive label than an official name.
Events of Grand Theft Auto VI
So far, no specific storyline or mission details involving the Rich Coke Head have been revealed. Given his status as a minor NPC, he'll likely show up in the background of missions, ambient world events, or random encounters that paint a broader picture of life in Vice City's glitzy upper class.
Personality and Traits
Though we haven't seen him in action yet, the name "Rich Coke Head" pretty much says it all—he's probably reckless, self-indulgent, and knee-deep in Vice City's high-end nightlife. Rockstar has a long history of using characters like this to poke fun at the wealthy and out-of-touch, and it's safe to assume this guy is no different.
Physical Appearance
No images or official description of the character have been released. Still, if past GTA games are anything to go by, expect flashy clothes, expensive jewelry, and signs of a party-heavy lifestyle.
Gameplay
There's no word yet on how, or if, players will interact with the Rich Coke Head. He's unlikely to be involved in any major missions but may appear in side content, background scenes, or environmental storytelling moments that flesh out Vice City's social circles.
Relationships
Family
There’s no information about any family ties connected to the Rich Coke Head.
Friends and Associates
Given the setting, he's probably seen rubbing shoulders with other wealthy NPCs or shady nightlife figures, but no specific characters have been named.
Enemies
None identified at this time.
Mission Appearances
Unknown. His role hasn't been detailed in any released gameplay or mission breakdowns.
In-Game Digital Presence
Unknown.
Development
Concept and Creation
The Rich Coke Head seems designed to embody the more outrageous aspects of Vice City’s high-society underworld. He fits in with Rockstar's ongoing use of minor characters to add color, satire, and depth to the game world. His inclusion also continues the series' nods to Miami’s infamous real-life ties to 1980s cocaine trafficking, something GTA fans will recognize from earlier titles like Vice City.
Portrayal
The character is voiced by Michael Turner, an American actor best known for voicing Zer0 in the Borderlands series. This marks his first role in a Rockstar title. It's unknown whether Turner also contributed motion capture work for the character.
Reception
Since the Rich Coke Head hasn't been featured in any official marketing or footage, public reaction has been minimal. His existence was mainly picked up by fans following Turner's resume update, which fueled speculation about Vice City's portrayal in the game.
Notable Quotes
None available yet.
Trivia
- The character was first discovered through a listing on Michael Turner's resume, where he was credited simply as "Rich Coke Head" for a Rockstar Games project.
- The character reflects Rockstar's ongoing satire of wealth, drug culture, and high-society dysfunction in Vice City.
