Mere hours after Rockstar accidentally activated the next GTA Online event and then quickly pulled it, the official announcement is here. The newest event to grace GTA Online for the next seven days is a bit of a surprise, though one of the little presents players will receive for logging on.

Rockstar has been on a bit of an event binge in recent months, starting up a new one immediately the day after the previous event was over. They've also sped up their DLC release schedule, while also making said updates smaller than the ones we got last year.
Things might speed up (and get smaller) even more next month, as some leaks suggest that we will get a single new lowrider vehicle every week in April, making the term "drip-feeding", as the community has begun to call this constant releasing of smaller content, perfectly fitting.
The newest event, which kicked off today, is something of a curve-ball. Interestingly enough, the week-long event focuses on an older piece of DLC for GTA Online — namely, Ill-Gotten Gains. The Ill-Gotten Gains DLC was released last year in two parts and focused on overly luxurious items with a high price.