You see Rockstar, this is what happens when you keep churning out event weeks back to back. You'll run out of ideas for names! In all seriousness, the newest event to grace GTA Online has seemingly broken the mold of taking inspiration from an older DLC pack that was going on these past weeks. The guy in charge of coming up with names for the events was probably passed over for promotion last week so now he was like "screw it, we're calling it bonuses week" and went to drink a coffee or something.
GTA Online's weekly/weeklong events are timed bundles of discounts, promotions and premium race cycles which often follow a common theme, though not always. They are usually employed in between major DLC releases to make sure that the game doesn't feel like it is getting stale, while the events during DLC releases are more of a means to drive hype.
While the back-to-back event schedule has become pretty common, it is not a constant. There have been times when a week went by without such an event, though these are growing ever more rare. This rapid-fire stream of GTA Online events has been employed often when there were longer stretches of time in between two major DLC releases. Considering how much effort was put into the four updates which comprise the Cunning Stunts "series" of DLCs, it would not be surprising if the devs at Rockstar took a breather.
Either way, here we are and yet another GTA Online event has been kicked off. As we mentioned earlier, the event lasting from the 9th to the 15th of September is simply called Bonuses Week, and features your standard lineup of a double RP and cash promo, some discounts, and the new premium race.
While the event this time around doesn't have a true unifying theme, it is clearly focused on making the expensive and high end luxury goods more affordable, with some of the most expensive items in the game on a massive discount. All three yachts introduced in Executives and Other Criminals, which are basically the ultimate end-game reward and symbol of wealth, are a massive 50% off, shaving millions from the price.










