Fernando Tucci is a fictional fashion retailer set to appear in Grand Theft Auto VI. The brand is first seen on signage at a shopping mall in the town of Waning Sands, located in Leonard County, Leonida.
Overview
Fernando Tucci is positioned as a premium clothing and accessories brand in the world of GTA VI. It appears alongside other high-end fictional retailers like Alpha, Kowalski, Skala, and Callus—all featured on the same mall signage.
While we don’t yet have specific details on the store’s interior or product offerings, its inclusion suggests it represents a parody of sleek, status-driven fashion culture. As with many in-game brands in the GTA series, Fernando Tucci likely serves as commentary on consumerism, image-obsession, and the fashion industry's push for exclusivity.
Branding and Design
The Fernando Tucci logo, as seen in the trailer, features refined, minimalist typography — clearly modeled after European high-street fashion labels. The visual identity strongly resembles that of Massimo Dutti1, a real-world Spanish fashion brand known for polished, business-casual style. Like its real-life counterpart, Fernando Tucci likely manufactures the kind of brand that values clean lines and neutral tones.
Products / Services
While the game hasn’t revealed a full product lineup, Fernando Tucci is expected to offer upscale clothing and accessories. Based on its branding, it may include suits, blazers, fine knitwear, shoes, and leather goods. These offerings would line up with its portrayal as a polished, slightly pretentious brand that sells the idea of sophistication more than the actual product itself — a common target of Rockstar Games' humor.
Locations / Presence
The brand is confirmed to appear on mall signage in Waning Sands as one of the first glimpses fans received in the debut trailer. The mall appears to be an important location, hosting multiple recognizable in-universe brands.
Whether Fernando Tucci will be accessible as a physical store interior or simply exist as background flavor remains unknown. There are no known billboards, ads, or additional appearances outside the mall setting at this time.
Gallery
Logos and Graphics
Storefronts / Locations
Trivia
Fernando Tucci appears to be a direct parody of Massimo Dutti, known for its polished European fashion aesthetic.
It’s one of eight fictional businesses featured on shopping mall signage in Waning Sands in the GTA VI trailer, indicating a curated lineup of brands that reflect different parts of American consumer life.
