On the 17th of September 2013, Grand Theft Auto V, the latest installment in Rockstar's popular franchise, was released following years of rumors and months of hype. The game was predicted to be a massive success but blew away all expectations immediately. Now on it's fourth anniversary, let's look back at some of the most momentous events that have happened since then.
Day One — The Records Break
The influx of immense amounts of data from around the world resulted in varying estimates, but GTA 5 broke records even within hours of launch. The game's budget was over $265 million. A massive marketing campaign that plastered buildings and trams worldwide with posters preceded launch, and in the weeks leading up to release day almost every website even remotely related to video games ran GTA ads.
Prior to launch, analysts had predicted that the game would do really well, but no one expected this measure of success. To this day, the game keeps selling, and people keep dissecting how it became such a massive phenomenon — a topic we've touched upon plenty of times as well.
Launch day wasn't the only one with massive numbers. The game brought in over $1 billion in profits just 3 days after launch and over 11 million copies were sold within 24 hours of release.
October — Online Goes Live
Less than a month after the game was released, the accompanying multiplayer mode, GTA Online, was also launched. Players could customize their characters and play together with others in the same virtual rendition of Los Santos and Blaine County. Various mission types were available, as well as a range of vehicles. Light RPG elements were included via a leveling system which progressively unlocked weapons.

At this point, GTA Online was vastly different from what it is today. No businesses, no heists, no insane stunt racing. It had some randomly occurring events in Freemode as well as a handful of multiplayer modes like Deathmatch. At this point, Shark Cards were known as Maze Bank cash cards.
Also in October, the sales figures for GTA 4 broke the 30 million mark, exceeding the lifetime sales of GTA IV.
November — The First DLC
November of the game's launch year saw the release of GTA Online's very first DLC. The Beach Bum update was relatively threadbare compared to the massive updates like Smuggler's Run that we get these days. The update contained clothing options, two weapons and four vehicles total.