Let it not be said that Rockstar skimps on special events for GTA Online.
So soon after a weekend event to celebrate the new Adversary Mode as well as the expansion of Benny's Original Motorworks, Rockstar has just announced a rather large event which has begun in GTA Online. For a game known for its high prices and slow cash earning, these events are a great chance for players to add several digits to their bank accounts — and for the game's active user count to spike.

The recently released (and massive) Executives and Other Criminals DLC is all about big things. Big changes, big file size, big money, big guns and big boats. As such it is fitting that this is one of the biggest week long event GTA Online has seen.
As is VIP and Bodyguard missions weren't lucrative enough already, all of them yield double the cash and RP while the event lasts. Considering that one of the best money earning tactics involved VIP missions, this is the best chance you'll get to make some serious cash.
Accessing those lucrative missions is easier too. During the event the price of becoming a VIP is halved. Now all you need is to have 500,000 GTA$ to become an Executive as opposed to the regular million.