What Take Two CEO Zelnick Says Marketing Can and Cannot Do for GTA 6
Strauss Zelnick says heavy GTA 6 marketing only works because Rockstar built a game worth talking about, since ads cannot fix a bad game.
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Zelnick Says GTA 6's 27 Minute Netflix Extended Look Was Also a Tutorial
Zelnick says the 27 minute Grand Theft Auto VI Netflix look doubled as a tutorial, teaching players how the game works before release.
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Take Two CEO Explains Why GTA 6 Still Needs Aggressive Marketing
Zelnick says awareness of Grand Theft Auto VI alone will not sell copies, so Take Two keeps marketing it hard to turn awareness into purchases.
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8 Real Viral Moments Rockstar Recreated in GTA 6 Trailer 1
GTA 6 Trailer 1 rebuilt viral moments from Miami, Florida and beyond, from a car-roof dancer and pool alligator to Florida Joker and the hammer woman.
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Spotify Puts GTA 6 Artwork on Billboards in Los Angeles, New York and Miami
Travis Scott, Future, Metro Boomin and other artists posted matching Grand Theft Auto VI artwork a day before Spotify's billboards went up.
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GTA V Actor Shawn Fonteno Says He Will Never Work With Kai Cenat Again
Fonteno said he would not work with Kai Cenat again over a promised bike. He said the next day that they had spoken and the dispute was fixed.
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Rockstar Just Pulled a Song From the GTA 5 Radio, More Will Follow
Rockstar removed Moloko's "The Time Is Now" from GTA V's radio. An expired music license is the likely explanation...
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Kaseya Center Rooftop Sign Will Say 'Welcome to Vice City' For GTA 6
The Kaseya Center will also start stocking Rockstar Games merchandise alongside its rooftop sign deal.
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Travis Scott, Future and More Artists Share New GTA 6 Artwork
Travis Scott's post pairs "PHASE 1" and the clue "J...O.H....." with pole and heel art, hinting at Vice City's Jack of Hearts strip club.
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Florida Nudist Resort Gets Bombarded With Fake Reviews Over a GTA 6 Leak
Fans wrongly tied Cypress Cove, a real Florida resort, to a leaked GTA 6 nudist area, flooding it with fake reviews and extortion demands.
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Stephen Root Confirms GTA 6 Role but Does Not Name Brian Heder
Stephen Root has confirmed that he voices a character in Grand Theft Auto VI. Reports identify him as Brian Heder...
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Alleged GTA 6 Collector's Box Photos Resemble a Press Kit, Not a Retail Edition
Rockstar has not confirmed the alleged Grand Theft Auto VI box, whose T shirt, cap and keyring look like press swag.
