The times of missing out on thematic DLC content appear to be behind us. GTA Online's most recent update, Be My Valentine is adding a bunch of new content to the game. Hopefully this update has set a new status quo too, as Rockstar has confirmed that unlike the Halloween Surprise DLC, all Valentine's DLC items will remain in the game permanently. No more drive to buy everything up before they're gone forever. No more watching others pounce about in their DLC clothes knowing that you missed out.
The content of the Be My Valentine DLC leaked a good long while ago, spoiling the surprise of a boatload of new vintage clothing items and the return of the Roosevelt. Last year Rockstar also released a DLC commemorating Valentine's Day which included gangster era clothes, an old timer car in the shape of the Roosevelt and the legendary tommy gun.
Then soon after they took it all out again. Of course if you'd bought the gear it stayed yours, however it otherwise disappeared from stores to purchase. Rockstar repeated this policy with several other thematic and seasonal DLCs.
