Funny, back when the Lowriders update only existed as a rumor borne of a code-snippet reading "LOW" and a few references to new vehicles (which were rather cheap) people began to theorize that it would be some sort of "Lowlife" DLC to act as refreshment for players after Ill-Gotten Gains Part 2 broke the bank.
Well, the new base lowrider cars are indeed pretty damn cheap. The customization? Oh boy, the customization.

Tricking out your sweet new lowrider with all the customization options is going to take a massive chomp out of your funds. In fact GTA Online players have taken to Reddit to discuss the prices of the new modifications you can purchase at Benny's Original Motorworks.