Not so long ago when GTA Online's latest DLC, Lowriders: Custom Classics was released, it was closely followed by a week-long event to commemorate it, as per tradition. Part of said tradition is Rockstar hosting a Snapmatic contest, were players must take award winning shots of some of the new content included in the new DLC.
The Snapmatic contest awards winners with GTA $ 1 million and the honor of having their work shown off on the Rockstar Newswire, the developer's proprietary online news platform. Rockstar has held many such competitions over the years, with some winners having taken the prize more than once.
GTA Online has, among countless others, a subculture dedicated to in-game photography, primarily using the Snapmatic app on the in-game smartphone. This allows players to take lore friendly screenshots and apply various filters. The competitors then submit their shots to the Social Club with the hashtag indicated in the event announcement and wait.
Rockstar always selects a handful of winners, though there is no set rule as to how many people may take home the one million bucks. While former winners may win again in subsequent competitions, one photographer can only have one winning snap per competition.
This time around, the three new rides, the two new weapons and the wealth of new character customization items were on show. As you might guess, the Custom Slamvan got most of the spotlight with the Donk and Classic Virgo coming in close. Meanwhile, pictures which rather focused on the guns and clothes were few and far between.