Rockstar Games has added another lucrative daily activity to keep the players busy.
As part of the Bottom Dollar Bounties update, Rockstar Games introduced Madrazo Hits, a new daily activity in GTA Online. These missions, available in both public and invite-only lobbies, task players with eliminating specific targets as directed by Martin Madrazo, rewarding them with cash and RP for successful hits.
Each player is assigned a unique target location from a pool of fifteen possible spawn points. Eliminating the target grants a base reward of $20,000 and 500 RP, with an additional $10,000 bonus for using Madrazo's weapon of choice (Assault Rifle, Pistol, SMG, etc.), as indicated by an on-screen notification in the top left corner.
To start a Madrazo Hit, you must locate the corresponding daily activity marker on the map. This is indicated by a purple dollar sign within a crosshair icon.

Upon arriving at the Madrazo Hits mission marker, you must interact with the marker to start the free roam mission. A yellow highlighted area will appear on the map, indicating the area where the target is. You can then proceed to find and eliminate the target.