For starters, GTA+ members on PS5 and Xbox Series X/S get full access to NBA 2K26 from March 10 through April 20, along with a content pack that includes 5,000 Virtual Currency, six types of Skill Boosts for five games, and a guaranteed Diamond Player Pack. An NBA 2K account is required to redeem the bonuses. Members who want to keep the game after the window closes get a 20% discount on a full purchase through their linked platform.
On the Grand Theft Auto Online side, the crossover extends to wardrobe items: the Broker Prolaps Basketball Top and Shorts, free to all active subscribers.
The timing also makes sense. GTA 6 launches in November 2026, and Take-Two CEO Strauss Zelnick has confirmed that marketing begins this summer. GTA+ currently costs $7.99 per month, up from $5.99 in 2024. Adding a current, full-priced $70 game to the subscription, even temporarily, dramatically changes the value proposition at a moment when Take-Two has every incentive to grow the subscriber base before GTA 6 transforms the entire service.
Besides, if NBA 2K26 is a trial balloon for integrating the broader Take-Two catalog, the implications extend well beyond basketball. 2K alone publishes WWE 2K, PGA Tour 2K, the BioShock trilogy, Borderlands, Civilization, and XCOM. A version of GTA+ that draws on the entire stable would be a genuine multi-genre subscription, competing directly with Xbox Game Pass and PlayStation Plus for attention.
Just to be clear, the NBA 2K26 promotion almost certainly has nothing to do with GTA 6's gameplay features. Unless otherwise confirmed, it's a play designed to boost GTA+ subscriptions and give NBA 2K26 a visibility bump during its Season 5 college basketball content cycle. It also reveals that Take-Two is actively experimenting with turning GTA+ into something bigger.
Whether that expansion includes streetball in Vice City is a question for November. For now, GTA+ members get a free basketball game starting Monday. What they do with the conspiracy theories is entirely up to them.