To put this prediction into perspective, most blockbuster games are considered wildly successful if they generate $1 billion in their entire lifetime. The math behind this staggering prediction is surprisingly straightforward. Konvoy's team estimates that GTA 6 will ship approximately 85 million copies within its first two months on the market.
With an expected retail price of $80 per game (which may or may not stick), the numbers start to add up quickly. The firm also factored in the likely surge in GTA+ subscriptions, Rockstar's premium membership service that offers exclusive content and benefits to players.
This wouldn't be the first time a Grand Theft Auto game has shattered industry records. When Grand Theft Auto V launched in 2013, it needed just three days to secure $1 billion in sales, with 11 million copies flying off shelves within the first 24 hours.
Fast forward to today, and that same game has sold an incredible 215 million copies worldwide, making it one of the best-selling games of all time. It is a tough act to follow, but based on all the hype the sequel is kicking up, it seems we'll see it surpassed.
The game's marketing campaign has already broken viewership records twice. The first GTA 6 trailer generated hundreds of millions of views across social media platforms with the second trailer putting up huge record numbers.
The hunger for new GTA content has only grown during the decade-plus wait since the last mainline entry in the series, with fans eager to dissect every morsel of information, including easter eggs from rappers like Travis Scott.
Perhaps most remarkably, the investment firm predicts that Take-Two will recoup its entire $2 billion investment in the game within just 30 days of release. Most AAA games take years to turn a profit, if they ever do at all. For GTA 6 to do it in a month speaks volumes of its impact.
Then again, is this really surprising? Other analysts have gone on to say that the delay to GTA 6 could have a negative effect on the entire video game industry. With words like "iceberg" and "meteor" used to describe GTA 6, it's all but guaranteed that the entire world will be paying close attention to its release.
All that's left now is for us to wait for more official news from Rockstar. In the meantime, GTA fans can enjoy playing through Los Santos in Grand Theft Auto Online, which is set to welcome a new update later this week.
