Strauss Zelnick Just Quietly Confirmed Where GTA 6's Price Will Land
Strauss Zelnick stood on stage at iicon, a new gaming conference organized by the people behind the now-defunct E3, and did what he has done for th...
#Strauss Zelnick
Strauss Zelnick: CEO of Take-Two Interactive.
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A Third GTA 6 Delay is Unlikely, But Let's Talk About It Anyway
We don't think a third Grand Theft Auto 6 delay is happening, and we stand by that. Besides, the laundry list of evidence speaks for itself. Take-T...
Take-Two Just Set Their Earnings Call Date and It Changes the GTA 6 Timeline
Take-Two Interactive has finally done it. After weeks of silence that had Grand Theft Auto fans watching the investor relations page like it owed t...
Take-Two's CEO Just Buried Elon Musk's AI Argument With One Question
A few days ago, we wrote about Strauss Zelnick just about calling Elon Musk a simulation during an interview where the Take-Two Interactive CEO fli...
Take-Two's CEO Just Called Elon Musk His Top Pick for a Simulation
Strauss Zelnick has spent the better part of 2026 swatting down Elon Musk's claims about AI making games. The Take-Two Interactive CEO has been pat...
Take-Two Cuts Entire AI Division Ahead of GTA 6 Launch
Three weeks ago, Take-Two Interactive CEO Strauss Zelnick sat in front of a camera and told The Game Business that AI making Grand Theft Auto is "l...
GTA 6 Launches in Eight Months and the Global Memory Shortage Is About to Make Consoles Harder to Buy
The global DRAM shortage is the single biggest hardware crisis to hit the gaming industry since the pandemic chip shortage of 2021, and it's arguab...
Zelnick Says Every Adult With a Console Will Play GTA 6 in November
Confidence in Grand Theft Auto 6 sure is riding high over at Take-Two Interactive. Strauss Zelnick really looked directly into his webcam during an...
Take-Two's CEO Promised No Ads in GTA 6 but Left an Opening Big Enough to Drive a Shark Card Through
In the same interview where Take-Two Interactive CEO Strauss Zelnick dismissed AI as a threat to Rockstar, he made another statement that drew slig...
Strauss Zelnick Calls AI Making GTA "Laughable" and He's Right
Take-Two Interactive CEO Strauss Zelnick sat down with The Game Business this week and delivered what might be the most confident dismissal of AI's...
"We Are Not Selling Hamburgers": Take-Two CEO Promises "Astonishing" GTA 6 Marketing Blitz
Strauss Zelnick confirmed the studio is about to spend millions on a "delicate" summer campaign, warning investors that marketing the biggest game ...
Grand Theft Auto Online Is Too Big to Die, Even With GTA 6 Launching in November
CEO Strauss Zelnick dismissed shutdown rumors, stating there is "every reason to believe" the multiplayer juggernaut will survive the GTA 6 release...
Resident Evil 9 Just Leaked Weeks Early, and It’s a Terrifying Warning for GTA 6
As physical copies of Capcom’s horror hit circulate in the wild, Take-Two’s refusal to delay GTA 6's boxed version means Rockstar is walking straig...
While Google Builds Games With AI, Rockstar Promises GTA 6 Is "Handcrafted"
Take-Two has hundreds of AI projects running, but Strauss Zelnick confirmed the company's crown jewel remains untouched by generative tech, defying...
The "Digital-Only" Grand Theft Auto 6 Rumor Just Got Crushed by the CEO Himself
Take-Two’s CEO debunked the viral rumor that physical discs were being held back, promising a traditional retail launch and proving the studio isn'...
Take-Two's CEO Just Gave Us the GTA 6 Guarantee We Were Waiting For
Strauss Zelnick broke his own rules to announce a specific marketing timeline starting this summer, effectively confirming that Rockstar has no pla...
Did Take-Two's CEO Just Grant a Terminally Ill Fan's Dying Wish to Play GTA 6?
A now-deleted LinkedIn post claims Strauss Zelnick personally intervened to arrange early access, mirroring a similar act of kindness Rockstar perf...
Elon Musk Thinks AI Could Let You Make Your Own GTA 6 Before GTA 6 Arrives
Elon Musk has previously said he doesn't enjoy playing GTA because he "didn't like doing crime."
