Take-Two Stock Hits All-Time High as GTA 6 Trailer 2 Hype Intensifies

Take-Two Interactive's stock price was already surging earlier this year as Grand Theft Auto 6 inches ever closer to what seems like a perpetually unknown release date. But no one really expected this.

With only two weeks to go until Take-Two CEO Strauss Zelnick takes center stage again for the company's next earnings call, the powerhouse behind the Grand Theft Auto franchise just set a new record.

Share prices for Take-Two ($TTWO) stopped at selling for $225.38 a piece just as the markets closed for the weekend.

Over the past year, Take-Two's stock has experienced a staggering increase of over 50%. Even more telling is the over 30% gain over just the last six months, showing accelerating momentum as the company approaches what many analysts believe will be its most profitable period yet.

The answer to what's driving this remarkable growth, and whether it's sustainable is, of course, simple: GTA 6.

The next installment in Rockstar Games' flagship series has become arguably the most anticipated video game of all time. Despite it being 500 days since the release of the first trailer, with no follow-up marketing materials in sight, investor confidence continues to build rather than waver.

This silence from Rockstar hasn't dampened overall market enthusiasm at all. If anything, by fueling rumors, speculation, and whispers, it has only increased the company's value.

In fact, BMO Capital Markets recently doubled down on their confidence, maintaining an Outperform rating with a $240 price target.

"Take-Two remains the best-positioned publisher, supported by the most attractive pipeline in the entire interactive entertainment industry," noted BMO Capital Markets analyst Brian Pitz on Thursday, as reported by investors.com.

The company's next earnings report, scheduled for May 15, will likely provide additional insight into its short-term trajectory. Many expect Take-Two to confirm a Fall 2025 release window for GTA 6, with Sony's recent reveal of Ghost of Yotei and its October 2 release date potentially confirming that a late November launch date is most likely at this point.

This timeline does align with the recent marketing strategy changes outlined by Zelnick in a recent interview with Bloomberg.

With that said, as gaming budgets continue to expand ( GTA 6 is rumored to have cost $2 billion to make and market) and consumers become more willing to pay premium prices for quality entertainment (Zelnick has described GTA 6 as a game that will set a new "creative benchmark"), Take-Two is uniquely positioned to capitalize on these trends.

With only two weeks to go until Take-Two's next earnings call, everyone, from investors to industry insiders and gamers alike will be paying close attention to what could be the stage for the official reveal of the next GTA 6 trailer.