Who needs an extensive marketing campaign that lasts two to three quarters of a fiscal year or longer when you're THE Grand Theft Auto 6? This is basically what Take-Two Interactive CEO Strauss Zelnick said in a recent interview with Bloomberg. Over the weekend, Zelnick dropped the first official bit of GTA 6 news that anyone has ever received since he himself confirmed that the game is still on track to release later this year.
Hearing something coming from the man himself is as good as it gets, and it's pretty much spot on with what everyone else is saying lately— GTA 6 is king and it will hog all the spotlight the second that the release date is made official, so there's definitely merit to trying to move games out of its way to avoid potentially losing market share and tanking sales.
In Zelnick's own words: "We want to maintain the anticipation and excitement, and we do have competitors who will describe their release schedule for years in advance, and we found that the better thing to do is provide marketing materials relatively close to the release window in order to create that excitement on the one hand and balance that excitement with unmet anticipation."
