GTA 6 Ranked Seventh on ScreenShare’s May Audience-Interest Chart

A Grand Theft Auto 6 pre-order leak moved $2 billion in market value in a single morning after Best Buy accidentally let loose the pre-order date, and this all happened just weeks after Take-Two Interactive CEO Strauss Zelnick talked about wanting to see his company become the biggest entertainment company on Earth, which itself happened just shortly after a leak moved yet another billion in Take-Two's favor.

If that doesn't show the cutthroat nature of the entertainment industry, then we don't know what does, but that's just how things go.

If you're wondering how upcoming entertainment ranked alongside the next Grand Theft Auto, this weekly survey offers one snapshot:

For the week of May 2 through May 8, 2026, Star Wars: The Mandalorian and Grogu led the ScreenShare chart at 4.74% of survey responses, The Devil Wears Prada 2 followed at 4.37% after its May 1 release, while The Michael Jackson biopic Michael sat at 2.96%, and The Super Mario Galaxy Movie was at 2.57%.

ScreenShare is a data partnership between Screen Engine/ASI and TheWrap. Its weekly survey asks more than 1,000 media consumers aged 13 to 64 to name the upcoming entertainment release they are most interested in watching or playing. This is audience interest, not a count of social posts or press coverage. The May 2 to 8 survey also predates the Best Buy email, so it cannot measure the response to that leak. For players waiting to explore Vice City, Leonida and the story of Lucia and Jason, this puts the game behind the leading films in one weekly snapshot.

For what it's worth, though, GTA 6 is still in the top 10 even if it's months away from launching. On the other hand, The Mandalorian and Grogu releases on May 22. In our view, that approaching release helps explain why it leads this particular audience-interest snapshot.

GTA 6's time will come. In fact, we're going to see it pretty soon with the release of Trailer 3, which is probably the sign that Zelnick's been talking about when he said that marketing starts "soon".

Despite it all, the game accounts for 2.22% of responses in this survey, with pre-orders not yet open. That is a strong result for a November release, even if the chart cannot tell us how much its marketing contributed.

The film’s 4.74% and GTA 6’s 2.22% put the game at just under half the leader’s survey share, about 46.8%. Competing for attention with films approaching release is a striking position for a game months away.

Zelnick was right when he said that the expectations for Rockstar Games and GTA 6 are terrifying. Because when the marketing campaign actually begins, when Trailer 3 drops, when pre-orders officially open, when the press previews start, when the TV ads run, the 2.22% that GTA 6 already holds in this survey is going to look like the bottom of a curve that has not yet begun to climb.

Keep in mind that GTA 6 is the only video game in this survey’s top ten. The idea that video games exist in a separate cultural lane from film and television is something that GTA 6 is pushing back against just by sitting alongside Star Wars and Avengers on the same chart. This isn't simply something video games are known for, but it's something GTA does because it's just what it does.

In our view, Rockstar’s coming campaign could close that gap. The survey cannot predict how far GTA 6 will climb, but its presence here gives the coming campaign a promising starting point.

The honest takeaway here is this: GTA 6 ranked seventh in this weekly audience-interest survey, months before release. Separately, its investor appeal was strong enough for a leaked retailer email to move $2 billion in its parent company’s market value. Those are different signals, but both help explain the scale of anticipation.

This isn't a problem. If it is, it's a very good one to have. In truth, it's a preview of what happens when Rockstar and Take-Two finally flip the switch.

Let's just hope the internet is ready for it.