GTA Online recently got its biggest DLC release yet with The Doomsday Heist, a huge update adding an enormous amount of vehicles, weapon mods and a new three-part story driven heist. Rockstar may not be giving us single-player DLC, but they are determined to add more narrative content to their game.
The topic of story DLC has been an evergreen one in the community, a community which just isn't capable of letting it go. This has been going on since way back when in 2013 Rockstar published a post on the Newswire, their proprietary news page, about upcoming single player DLC expanding the storyline of GTA 5.
GTAV Story Mode Updates. For those ready to jump back into the story of Grand Theft Auto V, we have big plans for substantial additions in 2014 continuing Michael, Franklin and Trevor's action, mayhem and unexpected adventures in Southern San Andreas.
Now, as we all know, that story DLC never materialized. There were some conflicting statements regarding the matter from Rockstar and Take-Two representatives, and Franklin's voice actor Shawn Fonteno repeatedly strung the fanbase along with fake teases.
Will story DLC eventually arrive? Why is it delayed or canceled? Will there ever be new narrative content? These are the questions that have incessantly kept coming up over the years. As earnings reports sang a tale of the vast monetary success stemming from GTA Online, the reason for the absence of single-player DLC became more clear.

The massive amounts of cash generated by GTA Online via microtransactions proved to be a huge incentive for Take-Two to prioritize multiplayer DLC. Since there are no in-game purchases affecting single-player, for DLC to be profitable and thus viable it would have to be a paid affair, and knowing Rockstar any single-player DLC they would have made would have been big enough to warrant at least a $10 price tag, if not more.
Now, only a small fraction of the whole player base would buy that. However, free Online DLC which is available to everyone, thus tempting everyone to buy Shark Cards, brings in a whole lot more revenue with a whole lot less invested, thus, more profit. Boom, single-player DLC went down the drain.
We've discussed this topic a multitude of times in the past, always drawing the same conclusion. However, we also totally called that the way forward would be adding narratively driven content to GTA Online, as a number of other MMOs also feature heavy story integration. And voila, now we got The Doomsday Heist.