Of course, while this could just be Domino's marketing team being their usual cheeky selves, some are taking it as a sign that GTA 6's official marketing campaign is in full swing. Many are convinced that this could be the start of something bigger, especially in light of the recent rumors of a marketing deal between Sony and Rockstar and a new trailer coming sometime in April.
However, it's important to note that this appears to be a localized effort by Domino's Pizza Canada. The post hasn't been replicated on other regional Domino's social media accounts or on their main Twitter feed. This suggests that it's likely the work of a savvy regional social media manager looking to capitalize on the GTA 6 hype rather than an official collaboration with Rockstar.
The timing of Domino's post isn't entirely coincidental. With GTA 6 expected to release in Fall 2025, somewhere between late September and late December, it's not unreasonable to think that Rockstar might be gearing up to start their official marketing campaign soon. Cross-brand collaborations and pre-order promotions could indeed be on the horizon, although we can't say for sure if Domino's Pizza will be part of the lineup or not.
Nevertheless, Domino's clever use of GTA 6 references in their marketing strategy deserves props. By aligning themselves with what a Sony exec recently described as "the best, awesome, giant game for the year," and as a system seller by Take-Two Interactive, Domino's is grabbing headlines and positioning themselves as culturally relevant to a demographic that's likely to be interested in their products.
While it's unlikely that Domino's post signals the official start of GTA 6's marketing campaign – it would be unusually subtle for Rockstar's style – it does indicate that brands are starting to test the waters. This could be a sign that more official marketing efforts are on the horizon, building up to what is sure to be one of the biggest game launches in history.
