Fast Food Giant Challenges Rockstar to Deliver GTA 6 "On Time"

It seems everyone wants a slice of the Grand Theft Auto 6 pie, including Domino's Pizza. The fast-food giant recently caused quite the commotion with a clever marketing stunt, taking advantage of the hype surrounding the upcoming game. The most recent one saw Domino's Pizza Canada take to their Facebook page to promote a new product launch, but it wasn't just the menu item that caught people's attention.

The post cheekily referenced Rockstar Games, suggesting that now that Domino's has delivered, it's Rockstar's turn to deliver GTA 6 "on time." This isn't the first time Domino's has jumped on the GTA 6 bandwagon - it marks the third instance where the pizza chain has mentioned the game in their social media marketing. Previous posts included a call for fans to "Name something that will happen before GTA 6" and a tongue-in-cheek announcement of a new pizza flavor "coming in 2067" to celebrate the GTA 6 trailer drop.

Of course, while this could just be Domino's marketing team being their usual cheeky selves, some are taking it as a sign that GTA 6's official marketing campaign is in full swing. Many are convinced that this could be the start of something bigger, especially in light of the recent rumors of a marketing deal between Sony and Rockstar and a new trailer coming sometime in April.

However, it's important to note that this appears to be a localized effort by Domino's Pizza Canada. The post hasn't been replicated on other regional Domino's social media accounts or on their main Twitter feed. This suggests that it's likely the work of a savvy regional social media manager looking to capitalize on the GTA 6 hype rather than an official collaboration with Rockstar.

The timing of Domino's post isn't entirely coincidental. With GTA 6 expected to release in Fall 2025, somewhere between late September and late December, it's not unreasonable to think that Rockstar might be gearing up to start their official marketing campaign soon. Cross-brand collaborations and pre-order promotions could indeed be on the horizon, although we can't say for sure if Domino's Pizza will be part of the lineup or not.

Nevertheless, Domino's clever use of GTA 6 references in their marketing strategy deserves props. By aligning themselves with what a Sony exec recently described as "the best, awesome, giant game for the year," and as a system seller by Take-Two Interactive, Domino's is grabbing headlines and positioning themselves as culturally relevant to a demographic that's likely to be interested in their products.

While it's unlikely that Domino's post signals the official start of GTA 6's marketing campaign – it would be unusually subtle for Rockstar's style – it does indicate that brands are starting to test the waters. This could be a sign that more official marketing efforts are on the horizon, building up to what is sure to be one of the biggest game launches in history.