Aside from the obvious fact that both stand a lot to gain from a marketing deal, with Sony holding the majority marketing share this console generation and GTA 6 expected to make billions within its first few days on the market, the two companies have a long history with each other, dating all the way back to Grand Theft Auto 3.
Of course, previous rumors suggesting of a partnership between these two haven't panned out. This could easily turn out to be another one that didn't come true. At the same time, we have only a few months to go before the next Take-Two Interactive earnings call in May.
If Rockstar or Take-Two doesn't announce new GTA 6 details by then, then we're looking at the definite possibility of GTA 6 being delayed to 2026. The last we heard from Take-Two CEO Strauss Zelnick, he was confident that GTA 6 is still coming out later this year, resulting in a boost in the company's stock value.
Between the rumors of the second GTA 6 trailer being released in April (or on April 1, if you believe what this shirt is saying), Take-Two's increased marketing budget, and now, this unconfirmed marketing deal with Sony, there's a possibility that something huge related to GTA 6 is going to happen within the next two months as PlayStation doesn't usually hold its showcases until late May or early June.
We also shouldn't forget Sony President Hiroki Totoki recently confirming that the company is expecting a huge boost in sales next holiday season after it had already posted a record quarter, which many have taken as a sign of their confidence that GTA 6 is coming out later this year. What better way to double down on that confidence than to partner with what could be the biggest console seller of this generation?
For now, Grand Theft Auto fans can keep themselves busy with Grand Theft Auto V and Grand Theft Auto Online. In case you haven't heard, Rockstar is giving away GTA$3,000,000 just for logging back into the game if you've been away for a while.
