Sony and Rockstar May be Teaming Up for a GTA 6 Marketing Deal

Leave it to Sony and PlayStation to always find a way to secure the bag, as the world's leading console manufacturer is apparently only a few months away from confirming a marketing partnership for Grand Theft Auto 6. According to @DetectiveSeeds on X, formerly Twitter, Sony has two more PlayStation partnership deals it has yet to announce ahead of its showcase sometime later this summer, which some, including @GTAVI_Countdown, believe includes Rockstar Games and_GTA 6_.

While Rockstar's upcoming title hasn't been named in the most recent rumors at all, the suggestion that PlayStation has a marketing deal in place with Rockstar does have merit. This isn't the first time that insiders have suggested that the two will collaborate on something for_GTA 6_.

Aside from the obvious fact that both stand a lot to gain from a marketing deal, with Sony holding the majority marketing share this console generation and_GTA 6_expected to make billions within its first few days on the market, the two companies have a long history with each other, dating all the way back to_Grand Theft Auto 3_.

Of course, previous rumors suggesting of a partnership between these two haven't panned out. This could easily turn out to be another one that didn't come true. At the same time, we have only a few months to go before the next Take-Two Interactive earnings call in May.

If Rockstar or Take-Two doesn't announce new_GTA 6_details by then, then we're looking at the definite possibility of_GTA 6_being delayed to 2026. The last we heard from Take-Two CEO Strauss Zelnick, he was confident that_GTA 6_is still coming out later this year, resulting in a boost in the company's stock value.

Between the rumors of the second_GTA 6_trailer being released in April (or on April 1, if you believe what this shirt is saying), Take-Two's increased marketing budget, and now, this unconfirmed marketing deal with Sony, there's a possibility that something huge related to_GTA 6_is going to happen within the next two months as PlayStation doesn't usually hold its showcases until late May or early June.

We also shouldn't forget Sony President Hiroki Totoki recently confirming that the company is expecting a huge boost in sales next holiday season after it had already posted a record quarter, which many have taken as a sign of their confidence that_GTA 6_is coming out later this year. What better way to double down on that confidence than to partner with what could be the biggest console seller of this generation?

For now,Grand Theft Autofans can keep themselves busy withGrand Theft Auto VandGrand Theft Auto Online. In case you haven't heard, Rockstar is giving away GTA$3,000,000 just for logging back into the game if you've been away for a while.