"We Are Not Selling Hamburgers": Take-Two CEO Promises "Astonishing" GTA 6 Marketing Blitz
Strauss Zelnick confirmed the studio is about to spend millions on a "delicate" summer campaign, warning investors that marketing the biggest game ...
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Grand Theft Auto Online Is Too Big to Die, Even With GTA 6 Launching in November
CEO Strauss Zelnick dismissed shutdown rumors, stating there is "every reason to believe" the multiplayer juggernaut will survive the GTA 6 release...
While Google Builds Games With AI, Rockstar Promises GTA 6 Is "Handcrafted"
Take-Two has hundreds of AI projects running, but Strauss Zelnick confirmed the company's crown jewel remains untouched by generative tech, defying...
The "Digital-Only" Grand Theft Auto 6 Rumor Just Got Crushed by the CEO Himself
Take-Two’s CEO debunked the viral rumor that physical discs were being held back, promising a traditional retail launch and proving the studio isn'...
Take-Two's CEO Just Gave Us the GTA 6 Guarantee We Were Waiting For
Strauss Zelnick broke his own rules to announce a specific marketing timeline starting this summer, effectively confirming that Rockstar has no pla...
This Is How You Clear GTA San Andreas in Under an Hour
This discovery is essentially a combination of almost every major glitch found in GTA: San Andreas over the past two decades, all chained together ...
Take-Two Is Issuing Takedowns on the Same AI Images That Crashed Their Stock
Less than 24 hours after Google's AI tanked its stock, Take-Two is already trying to scrub AI-generated GTA clones from the internet, firing the op...
Latest Google AI Announcement Hits Take-Two Stocks as Hard as the GTA 6 Delay
Wall Street panicked after "Project Genie" proved it can generate 3D worlds in seconds, causing investors to dump shares and question Rockstar's de...
Rockstar Is Reportedly Killing the Physical Disc for GTA 6
A European distributor with a perfect track record claims the sequel will be a digital-only launch to stop retail copies from breaking street dates.
Did Take-Two's CEO Just Grant a Terminally Ill Fan's Dying Wish to Play GTA 6?
A now-deleted LinkedIn post claims Strauss Zelnick personally intervened to arrange early access, mirroring a similar act of kindness Rockstar perf...
February 3 Is Judgment Day for Grand Theft Auto 6's Release Date
With billions on the line and stock prices at an all-time high, Take-Two’s upcoming earnings call is the final checkpoint to confirm—or kill—the No...
You Can No Longer Play Grand Theft Auto: Vice City in Your Browser
Take-Two's "brand protection" team issued a DMCA takedown to kill the project instantly.
Industry Insider Reveals GTA 6 Could Become The First True Rockstar MMO
Rich Vogel, the mind behind Ultima Online and Star Wars Galaxies, claims sources say Rockstar is transforming the sequel into a persistent, role-pl...
You Can Now Play GTA Vice City in Your Web Browser, But There’s a Catch
A fan project successfully ported the full game to run on phones and laptops without downloads, but fear of Rockstar's lawyers has already forced t...
"Deeply Concerning": The UK Prime Minister Just Put Rockstar Games on Notice
The Grand Theft Auto 6 developer is facing investigation after the PM publicly questioned the legality of firing 30 employees for alleged union act...
How Rockstar's $5M Gamble on GTA 3 Saved Take-Two Interactive
Dan Houser just revealed GTA III was nearly derailed by the 9/11 attacks, all while being a desperate, last-ditch effort to save a company drowning...
The CEO Behind GTA 6 Just Teased a Feature That Changes Everything: Unscripted Conversations
The way we interact with video game characters could be about to change dramatically, says Take-Two Interactive CEO Strauss Zelnick.
The Man Behind GTA 6 Just Championed the One Platform He's Ignoring
Take-Two's CEO is calling PC the future of the industry, an interesting move while the platform's most anticipated game remains console-exclusive.
