Upon completing the mission object, the player would be loaded back into the Freemode lobby they joined the mission from. The framework is already there to add a more significant narrative element to GTA Online, and it would be a change of pace that many players would likely welcome.
A great way to structure Online Story content would be an episodic approach. Rockstar would develop their complete Online storyline, and release it in chunks. Alternatively, they could release multiple Online story updates, each with a self-contained storyline. Think Online versions of The Ballad of Gay Tony and The Lost and Damned, however in both cases, your Online character is the protagonist.
If profitability is a concern (and seeing as Rockstar's execs kind of have to pay the salaries of their employees, it is), this content would be accessible for free, however the story missions would have prerequisites. Instead of outright charging GTA$ to play them, they could all have checklists of items that are necessary to complete them, which the player must buy. Ideally, these would be included as general use DLC items like vehicles and weapons, while complemented by special "quest items".
When appropriate for the story, players may be required to provide funding like in the case of heists. Naturally, the rewards for completing story content should be scaled accordingly. Unique rewards and unlocks should be awarded to players who complete these missions as opposed to just more cash and RP. Maybe an opponent has a custom car in the story missions with a livery and upgrades not usually available in Online. By finishing the mission where you kill said opponent, you take their car, thus unlocking said upgrades and liveries.
Story content for Online would still be a major undertaking compared to standard Online updates. More voice acting would be needed, the missions would need to be more complex, likely more new assets would be required, and writers would need to be paid to develop the storylines.
This approach to DLC would also require a different kind of gameplay design mentality than what we've seen in most Online updates and something more like what we saw in GTA 5's solo campaign. The missions would follow one another in a logical sequence, meaning they can build upon one another not only in terms of narrative but in terms of gameplay.
We saw some of this in Heists and to a more limited degree in Import/Export, where you need to do mission A before mission B for it to work out. This stands opposite of regular Online jobs and activities, which are self-contained experiences. Generally speaking, multiplayer games tend to be much more repetitive than their narrative-driven, singleplayer counterparts.
Story DLC in GTA Online will need to have a greater variety of objective than simply "drive here, kill dudes, drive here, kill more dudes, drive here quick before someone else". Honestly, the best case scenario would see the implementation of entirely new gameplay mechanics, down to a new skill called "social" or "charisma", which would be used in interactive, branching conversations wherein the player must convince NPCs of various things.
There is a reason why pretty much every MMO out there is an RPG or has some measure of RPG elements. It assists in the creation of longevity for the title, as players will become more connected if they feel they have a greater measure of control over what their personas are like in the virtual world.
GTA Online's RPG elements are quite limited, and would definitely benefit from being expanded upon in a potential Story DLC. Canned concepts like NPC factions could even make comebacks, changing the storyline and outcome of missions depending on which you've allied yourself with.
In the end however, if incentivized well with the right prices set on the right items, GTA Online story DLC could turn out to be a great prospect for both players and Rockstar. While sticking to single player for Story DLC would give Rockstar a greater measure of freedom, necessity is the mother of ingenuity after all, and it would be more interesting to see how they implement a narrative-driven experience within the confines of GTA Online and its established mechanics and limitations.
Nonetheless, while all of this looks exciting and interesting on paper (not to mention profitable!), chances are we won't see such a wild departure from Rockstar's modus operandi. They've been running GTA Online in a given way for three years now, and their way is clearly generating massive amounts of revenue.
While some kind of deviation, something truly major will be required to weather the storm of RDR2's release, it is more likely that this will be of the map expansion variety rather than the introduction of a narrative experience in GTA Online. Alas, we can dream.
Would you like to see story content appear in GTA Online?
