Could Rockstar be planning a massive announcement?
Arguably the biggest annual sporting event in the world, the Super Bowl has become a hotly contested warzone for advertisements. With legendarily expensive slots, companies always fight for a chance to have their content broadcast to an audience that is guaranteed to be immense. As such, many fans are theorizing that Rockstar Games will reveal Grand Theft Auto 6 at this year's event, following what some consider a string of Vice City themed teases.
It's been a while since the launch of GTA 5, and other than GTA Online releasing hot on its trail, the only new content we've gotten in the past seven years is free DLC for the multiplayer. In those years, Rockstar has re-released several older games in the series on new platforms, but that's it. For comparison, 5 years passed between GTA 4 and 5, and the former got 3 major expansions.
It's about time for the series to make some moves. Red Dead Redemption 2 occupied the attention of the company for a hot minute, but even compared to Rockstar's usual slow and stead release schedule things are a bit sluggish. It makes sense then, that with such a long gap and the recent launch of the Xbox Series X/S and PlayStation 5 we'd start hearing official murmurs about a new game.

For the most part, this long wait can be blamed on GTA Online. Were it not as insanely successful as it is, the developers would be looking to release a new source of revenue a bit quicker. That said, with the move to separate GTA Online and keep it running as a standalone later in 2021, leaving the single player world free to continue on, things are looking up.
Since Rockstar has a tradition of skipping major video game events like E3, PAX, and other conventions like SDCC, the Super Bowl would be a perfect opportunity to bag a record-breaking reveal. In 2020, the event was viewed by 99.9 million people, up from 2019's 98.4 million. The event's TV viewership peaked in 2015, at 114.4 million.
This latest fan theory comes after years of rumors swirling online about where the franchise is headed. The rumor/leak/popular hope that best stood the test of time is that GTA 6 will be taking players back to Vice City. 2020 in particular had a high number of alleged leaks as well as minor official homages that led fans even further down this rabbit hole.