Skala
By Matt Gibbs•
By Matt Gibbs
Apr 17, 2025•
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Skala is a fashion retail brand appearing in Grand Theft Auto VI. Based in the fictional state of Leonida, the store is spotted in the town of Waning Sands, where it's presented as a stylish, upscale destination for clothing, jewelry, and accessories. The brand caters to the wealthier crowd, serving Leonida's image-conscious elite and visitors looking to spend big.
Skala fits right in with Leonida's glossy, consumer-driven vibe. As part of a lineup that includes other upscale brands like Fernando Tucci, Kowalski, and Alpha, it's clearly aimed at fashion-forward shoppers with deep pockets.
The Skala logo, briefly seen n the first GTA VI trailer, leans into a sleek, minimalist look - a common hallmark of high-end fashion brands. While it's not clear what real-world fashion brand, if any, it is parodying, the design still feels inspired by contemporary luxury fashion aesthetics.
Skala appears to offer a mix of fashionable apparel, high-end jewelry, and trendy accessories. Though we haven't seen a product catalog yet, its positioning hints at designer-level clothing, statement pieces, watches, and possibly fragrances.
Skala's presence has so far only been confirmed in Waning Sands, shown on signage at a mall alongside brands like Callus, Alpha, and Fernando Tucci. Whether it has more locations across Leonida—or whether this one is just meant to make an impression—remains to be seen.
No confirmed images of Skala storefronts are currently available.
Skala appears as one of eight fictional brands shown on a shopping mall sign in the first GTA VI trailer, alongside Fernando Tucci, Kowalski, Alpha, and Callus.
The name "Skala" may be a clever nod to the word "scale"—possibly referencing fashion sizing, social scale, or status. As with many GTA brands, it leaves room for playful interpretation.
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